Hanssem announced that its operating profit for the second quarter of this year reached 11.3 billion won, a fivefold increase compared to the same period last year, marking 13 consecutive quarters of profitability.
The company attributed its success to enhanced competitiveness in B2C products and the strengthening of its unique brand value, which allowed it to expand its market dominance. As a result, even during the traditionally slow second quarter for the home interior industry, operating profit surged by 400% year-on-year. However, sales decreased by 9.2% to 417.2 billion won, and net profit fell by 85.2% to 4.8 billion won.
Notably, sales in the Rehouse division increased by 13% compared to the same period last year, following growth in the first quarter, contributing significantly to the overall performance improvement, according to Hanssem.
Looking ahead, Hanssem acknowledged ongoing external uncertainties, including fluctuations in the housing market and rising raw material and shipping costs. Nevertheless, the company plans to maintain its growth trajectory by consistently implementing proven core strategies, such as enhancing product competitiveness focused on higher-grade items, refining distribution and channel strategies, and continuing to elevate brand value alongside targeted marketing of key products.
In the first quarter, Hanssem reported an operating profit of 10.1 billion won, a 56% increase from the previous year, while sales fell by 9.9% to 39.94 billion won.
A company representative stated, "While external risks will persist in the second half of the year, we will solidify our position as an industry leader by consistently enhancing the competitiveness of our core products, improving customer experiences through distribution and channels, and elevating brand value alongside focused marketing of key products."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.