Starbucks Korea announced that from August 18 to 21, it will hold a 'Summer Happy Hour' offering a 30% discount on nine popular summer beverages every day from 2 PM to 6 PM.
The eligible drinks include Red Bean Matcha Coco Frappuccino, Grapefruit Mango Coco Frappuccino, Pineapple Blue Coco Frappuccino, Sea Salt Caramel Cold Brew, Coco Cold Brew, Sea Salt Foam Black Tea, Watermelon Juice Blended, Apricot Joyful Medley Shaken Tea, and Pink Peach Coconut Refresher.
During the event hours, customers can receive the 30% discount automatically by ordering in-store, at the drive-thru, or through the Siren Order app. Using a personal cup will also provide additional benefits, such as discounts or eco-point rewards.
This discount includes many of the season's best-selling drinks. The three new beverages—Grapefruit Mango, Pineapple Blue, and Red Bean Matcha Coco Frappuccino—released sequentially since June, have surpassed a cumulative sales total of 3 million cups this summer. Among these, the newly introduced Red Bean Matcha Coco Frappuccino has ranked second in Frappuccino sales since its launch, following the Grapefruit Mango Coco Frappuccino.
The Sea Salt Caramel Cold Brew, first launched in 2023, has exceeded 10 million cups in cumulative sales this year. The summer-exclusive Watermelon Juice Blended will continue to be available until September, extending its sales period beyond initial plans.
Starbucks is also offering weekend benefits for reward members until August 30. Customers who purchase a cake and a handcrafted beverage after 2 PM on weekends can earn up to three additional stars.
Lee Sang-mi, head of marketing at Starbucks, stated, "In response to the increased demand for iced beverages due to this summer's heatwave, we have created the Summer Happy Hour to offer special benefits on our best-selling summer drinks."
Previously, 90% of users opted for iced beverages when utilizing the 'Summer Coupon' provided to reward members.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.