A campaign has been launched to express gratitude to delivery workers who continue their duties amid the heat wave.
Men's beauty and lifestyle brand 'Gatsby' announced on August 18 that it is conducting the 'World's Smallest Shower' campaign to thank delivery workers during the summer.
The campaign allows consumers to purchase products while also providing essential items for delivery workers. For every three Gatsby shower wipes purchased, an additional wipe will be given. Consumers can hang the extra product on their front door handle for delivery workers to take if needed.
This initiative enables consumers to participate easily without directly handing products to delivery workers, reducing the burden of the product delivery process while allowing them to express their gratitude naturally.
Addressing the heat wave in the delivery and logistics sector has become a significant challenge this summer. According to the Ministry of Employment and Labor, the number of heat wave days in 2025 is projected to be 28.1, a significant increase from 11.7 days in 2021. Additionally, heat-related industrial accidents rose from 25 in 2021 to 71 in 2025. The ministry has issued preventive guidelines to protect the health of workers exposed to extreme heat. In July, a campaign was also conducted to provide bottled water and prevent heat-related illnesses among delivery and logistics center workers.
Gatsby plans to continue its consumer participation initiative through this campaign, especially as interest in the working conditions and rest of delivery personnel has increased following the recent 'No Delivery Day.'
A Gatsby representative stated, "We wanted to express our gratitude to the delivery workers who work on-site every day to deliver to households. Although it is a small product, we hope it conveys our heartfelt appreciation."
* This article has been translated by AI.
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