Samyang Foods announced that its premium ramen "Samyang1963" and its flagship sauce product "Buldak Sauce" have won the Red Dot Award 2026 in the packaging design category.
The Red Dot Design Award is considered one of the three major design awards globally, alongside Germany's iF Design Award and the U.S. IDEA. It evaluates products based on their appearance, design quality, usability, innovation, and responsible design. Samyang Foods has achieved recognition in global design awards for two consecutive years, following its wins in two categories at the Red Dot Design Award 2025 and the iF Design Award 2026 for its protein pasta brand "Tangle."
Samyang1963 received praise for modernly reinterpreting the history and brand identity from 1963, the year Samyang Foods launched Korea's first ramen. The design incorporates key historical elements, featuring brush strokes and a red Chinese character seal on the packaging. The overall design emphasizes authenticity and restraint, highlighting Samyang Foods' heritage.
Buldak Sauce expresses its unique intense spiciness through its packaging shape and design. The container features organic curves that visualize the explosion of spiciness while being ergonomically designed for easy handling. A flame image is prominently displayed on the front, intuitively showcasing the product's characteristics.
The connection to digital content has also been enhanced. A QR code embedded in the packaging allows access to the official Buldak brand website, "buldak.com." Consumers can explore recipes and other Buldak-related content after purchasing the product.
A Samyang Foods representative stated, "This award is significant as it recognizes our ability to implement the strategies and uniqueness of different brands and categories into competitive designs on an international level. We will continue to present product designs that intuitively visualize our brand's strategic direction and guide consumer choices."
* This article has been translated by AI.
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