Lee Jeong-hak, the representative of Bulgari Korea, has been awarded the title of Cavaliere in the Order of the Star of Italy for his contributions to enhancing the friendship and cooperation between Korea and Italy.
On September 1, during the opening reception of 'Italy at Frieze: The Golden Trace' held at the Italian ambassador's residence in Yongsan, Seoul, Lee received the honor from Emilia Gatto, the Italian ambassador to Korea. This recognition acknowledges Lee's efforts to promote Italian culture and values in Korea and to strengthen the bilateral relationship.
Lee, a seasoned executive with over 15 years in the luxury industry, began his career in the watch and jewelry sector of the world's largest luxury group, LVMH. He joined Bulgari in 2015 and has held key positions in Asia, including Japan and Hong Kong, before becoming the representative of Bulgari Korea in 2018. During his tenure, he has driven brand growth in the Korean market while actively collaborating with the Italian embassy and the Italian Chamber of Commerce in Korea to expand cultural and economic exchanges between the two countries.
Lee stated, "I consider this honor very meaningful. Bulgari has consistently participated in various cultural and economic exchanges connecting Korea and Italy." He added, "We will continue to leverage Bulgari's Italian heritage and craftsmanship to further enhance cultural exchanges and creative dialogues between the two nations." He emphasized that the 142-year history of diplomatic relations between Korea and Italy is intertwined with Bulgari's own history and expressed his commitment to contributing to cultural exchanges.
Since 2018, Bulgari Korea has been a member of the Italian Chamber of Commerce in Korea, continuously supporting major events and projects, including the Republic of Italy's National Day celebrations and gala dinners. The company has also participated as a sponsor in the Caravaggio exhibition held in Seoul in 2025, further introducing Italian culture and art to Korea and actively engaging in cultural exchange initiatives.
This commitment to cultural exchange continues this year, as Bulgari serves as the main sponsor for 'Italy at Frieze: The Golden Trace,' organized by the Italian embassy and the Italian Cultural Institute in Korea as part of Frieze Seoul 2026. The exhibition's theme, focusing on cracks and fractures, resonates with Bulgari's philosophy of creating new beauty rooted in the Roman tradition of goldsmithing and craftsmanship.
Additionally, Bulgari is involved in various global projects and partnerships that highlight the value of art, culture, heritage preservation, and craftsmanship. Starting in 2026, Bulgari will participate as an exclusive partner in the Venice Biennale International Art Exhibition three times, further expanding its collaboration with the global cultural and artistic community.
In Korea, Bulgari has supported the Frieze Seoul Artist Award, exhibitions at the Seoul Museum of Art, and collaborations with the Sejong Soloists, among other cultural activities, thereby contributing to the domestic creative ecosystem. Through these efforts, Bulgari continues to support art and creativity based on the cultural heritage and craftsmanship of Rome, fostering dialogue between different cultures.
* This article has been translated by AI.
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