The blockbuster film 'Odyssey' has attracted a diverse audience, drawing in viewers from both the 2030 and 4050 age groups. The 2030 generation, who encountered Greek and Roman mythology through educational comics and animations in their childhood, and the 4050 generation, familiar with the mythology through cultural content and popular media, have both flocked to theaters.
Audience distribution supports this trend. According to CGV, as of September 5, the age distribution of ticket buyers for 'Odyssey' showed that 26% were in their 30s, followed by 24% in their 20s, 24% in their 40s, and 17% in their 50s. Gender-wise, the audience was evenly split, with men and women each making up 50%. This indicates a balanced influx of viewers across different age groups, centered around the 2030 demographic but inclusive of the 4050 audience.
The familiarity with mythology varies by generation. For the 2030 generation, Greek and Roman mythology is a narrative they first encountered through educational comics and animations. The domestic series of educational comics on Greek and Roman mythology surpassed cumulative sales of 1.2 million copies in 2022, indicating its consumption across multiple generations. For those aged 40 and above, exposure to mythology came through school education, cultural books, broadcasts, or through learning comics shared with their children. Despite the different paths of exposure, the commonality lies in the fact that the mythology presented in 'Odyssey' is not unfamiliar to any generation.
'Odyssey,' beloved by all generations, has also made waves outside theaters. The publishing market has seen the most significant response. According to Kyobo Bookstore, sales of related books, including 'Odyssey' and 'Odysseia,' surged by approximately 600% in July compared to the same period last year. In the second week of August, related books ranked second on the comprehensive bestseller lists of Kyobo Bookstore and Yes24. The increase in sales was consistent across various formats, from children's editions to different translations and e-books.
Search volumes for related content have also risen on e-book platforms. On Millie's Library, searches for 'Odyssey' increased 3.3 times post-release, while searches for 'Greek Roman mythology' rose 3.6 times. This surge is significant compared to previous adaptations like 'Project Hail Mary' and 'Paradox.'
Online, mythological content has been revived. The YouTube channel 'SBS Old Variety - Back Variety' is remastering and live-streaming the animation 'Olympus Guardians,' attracting hundreds of simultaneous viewers.
Having surpassed 10 million viewers, 'Odyssey' continues to thrive outside theaters. The increase in book sales, search volumes, exhibition attendance, and the revival of past animations demonstrate that Greek and Roman mythology has been a familiar subject consumed through various channels by audiences from 2030 to 4050. The shared familiarity with mythology across generations is expected to fuel the ongoing success of 'Odyssey' in theaters.
Audience distribution supports this trend. According to CGV, as of September 5, the age distribution of ticket buyers for 'Odyssey' showed that 26% were in their 30s, followed by 24% in their 20s, 24% in their 40s, and 17% in their 50s. Gender-wise, the audience was evenly split, with men and women each making up 50%. This indicates a balanced influx of viewers across different age groups, centered around the 2030 demographic but inclusive of the 4050 audience.
The familiarity with mythology varies by generation. For the 2030 generation, Greek and Roman mythology is a narrative they first encountered through educational comics and animations. The domestic series of educational comics on Greek and Roman mythology surpassed cumulative sales of 1.2 million copies in 2022, indicating its consumption across multiple generations. For those aged 40 and above, exposure to mythology came through school education, cultural books, broadcasts, or through learning comics shared with their children. Despite the different paths of exposure, the commonality lies in the fact that the mythology presented in 'Odyssey' is not unfamiliar to any generation.
'Odyssey,' beloved by all generations, has also made waves outside theaters. The publishing market has seen the most significant response. According to Kyobo Bookstore, sales of related books, including 'Odyssey' and 'Odysseia,' surged by approximately 600% in July compared to the same period last year. In the second week of August, related books ranked second on the comprehensive bestseller lists of Kyobo Bookstore and Yes24. The increase in sales was consistent across various formats, from children's editions to different translations and e-books.
Search volumes for related content have also risen on e-book platforms. On Millie's Library, searches for 'Odyssey' increased 3.3 times post-release, while searches for 'Greek Roman mythology' rose 3.6 times. This surge is significant compared to previous adaptations like 'Project Hail Mary' and 'Paradox.'
Online, mythological content has been revived. The YouTube channel 'SBS Old Variety - Back Variety' is remastering and live-streaming the animation 'Olympus Guardians,' attracting hundreds of simultaneous viewers.
Having surpassed 10 million viewers, 'Odyssey' continues to thrive outside theaters. The increase in book sales, search volumes, exhibition attendance, and the revival of past animations demonstrate that Greek and Roman mythology has been a familiar subject consumed through various channels by audiences from 2030 to 4050. The shared familiarity with mythology across generations is expected to fuel the ongoing success of 'Odyssey' in theaters.
* This article has been translated by AI.
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