Sungwoo Travel, a company specializing in trekking tours for 28 years, has been recognized as a venture company. This acknowledgment comes as the company’s tourism model, which connects areas facing population decline with stay-type trekking, has been deemed both technologically innovative and commercially viable.
On September 8, Sungwoo Travel announced that it has been selected as an 'Innovative Growth Type' in the venture company verification system overseen by the Ministry of SMEs and Startups.
During the evaluation, Sungwoo Travel presented its core technology as a 'local trekking tour service model based on big data analysis of tourism, aimed at addressing population decline.' This business model combines the experience gained from operating outdoor and trekking products since its establishment in 1997 with tourism data.
The company is also enhancing its research and development capabilities. In July, it received recognition for its corporate research institute, where it conducts data analysis and studies on local tourism content.
Sungwoo Travel has been securing intellectual property rights for its trekking content, holding nine trademarks, including 'korea3peakschallenge,' 'Three Peaks Challenge,' 'Baekmi Daegan,' and 'Triple Aksan.' The company won the grand prize at the Korea Tourism Organization's tourism innovation competition in 2021 and received a commendation from the Prime Minister for contributions to tourism promotion in 2022.
With its venture company verification, Sungwoo Travel plans to expand its trekking products aimed at both domestic and foreign tourists. The company intends to launch products that connect the tourism resources of small cities in Korea with walking tours, utilizing its inbound brand 'DULLEKOREA.'
Lee Won-geun, CEO of Sungwoo Travel, stated, 'It is significant that the experience and data accumulated over the past 28 years in the field have been recognized as assets for future business. We will expand our outdoor tourism business to revitalize local tourism based on traveler data and trekking routes.'
* This article has been translated by AI.
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