Hansem MK has opened a kids lifestyle curation store, 'PlayKiz Club,' at Lotte Department Store Gimpo Airport, marking the first offline sales of 'Abercrombie Kids' in South Korea.
On September 9, Hansem MK announced the opening of PlayKiz Club at Lotte Department Store Gimpo Airport, which is the first store to introduce Abercrombie Kids offline in the domestic market.
Abercrombie Kids is a children's brand that originated from Abercrombie & Fitch, founded in New York City in 1892. The brand is known for its modern reinterpretation of preppy style based on American casual wear.
Preppy style, which derives from the uniforms of prestigious private schools in the West, emphasizes a neat and sophisticated look. The company noted that many family customers were eager to try on items before purchasing, especially with the fall school season and weekend outings approaching.
PlayKiz Club is a kids lifestyle store that expands its product range from the existing sportswear-focused PlayKiz Pro to include preppy, denim, and casual styles. Customers can find six global kids brands in one location, including Abercrombie Kids, Nike Kids, Jordan Kids, Converse Kids, Levi's Kids, and Lacoste Kids.
To celebrate the store opening, the company is offering discounts and gifts based on purchase amounts until September 27. Additionally, a membership event will run until October 31, where customers who spend over 350,000 won across four or more brands will receive a Jordan wallet.
Starting from the Gimpo Airport location, PlayKiz Club plans to open new stores at Hyundai Outlet Dongdaemun on September 12 and LF Square Yangju on September 18.
A representative from Hansem MK stated, 'We are excited to introduce Abercrombie Kids offline in South Korea for the first time and aim to develop a differentiated curation platform that suggests styles suitable for children's daily lives.'
Hansem MK is a clothing manufacturing and sales company under Hansem Yes24 Holdings. The company is strengthening its capabilities in AI and data-driven product planning and operations to build a foundation for future growth.
* This article has been translated by AI.
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