Tremolo, a business casual brand under Sejong Group, is targeting the fall men's outerwear market with its signature suede jumper.
On September 10, Tremolo announced the launch of a new suede jumper, which sold out last year. This year, production has doubled compared to last year, and the new product was introduced in August as part of the transitional season collection. Since its release, sales have surged by 200% compared to the same period last year.
The suede jumper this season features a design change with a stand collar instead of the traditional flat collar. It is available in four colors: brick, beige, dark green, and navy, and is made from synthetic suede for enhanced practicality and ease of care.
Additionally, Tremolo unveiled its 2026 Fall/Winter collection themed 'The Balanced Code.' The collection showcases outerwear made from various materials, including boucle and corduroy, under the concept of 'light autumn.'
A representative from Tremolo stated, "The suede jumper has consistently sold out each year due to its excellent materials, design, and versatility. We expect the new products in the 26FW collection will expand options for fall styling."
Meanwhile, Tremolo is strengthening its competitiveness in distribution, products, and marketing through rebranding efforts. Following the addition of new department store locations last year, the brand opened four more department store outlets in the first half of this year and has updated its existing product lines to reflect the latest trends. Thanks to strong sales of its 'Essential Line,' which emphasizes reasonable pricing and quality, the brand recorded double-digit revenue growth in the first half of this year.
* This article has been translated by AI.
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