Shin Gye-yong, the mayor of Gwacheon in Gyeonggi Province, is launching an initiative to revitalize struggling local businesses and promote consumption within the community by linking it to regional currency.
The mayor, in collaboration with the Korea Racing Authority, will host the '2026 Gwacheon 10,000 Won Happiness' event from September 14 to 23.
This initiative aims to support small businesses facing challenges due to rapid environmental changes, such as urban redevelopment, and to encourage citizens to shop locally and revisit local commercial areas.
The program specifically seeks to enhance the circulation of spending within local businesses by utilizing regional currency, thereby increasing actual sales for small enterprises and stimulating the local economy.
All Gwacheon residents can participate by submitting receipts for purchases over 10,000 won at participating Gwacheon Tori stores through a dedicated website.
Participants will receive a discount coupon worth 5,000 won in regional currency via the Gyeonggi regional currency app, which can be used until October 31.
Eligible purchase times are weekdays from 5 PM to 10 PM and weekends from 7 AM to 10 PM.
Both card payments and cash receipts are accepted, and individuals can participate up to two times, although receipts from the same store can only be submitted once.
Citizens have responded positively to the 'Gwacheon 10,000 Won Happiness' program, appreciating the direct benefits of shopping locally.
Many express hope that the initiative will encourage them to return to their favorite restaurants, cafes, and essential shops during evening and weekend hours.
Mayor Shin stated, "Due to recent rapid environmental changes, such as urban redevelopment, sales in local commercial areas have declined, and the influx of foot traffic has not fully translated into evening and weekend spending."
He added, "I hope this event, linked to regional currency, will fill the gaps in local commerce and reignite the vitality of our community's businesses."
* This article has been translated by AI.
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