Coupang's private brand subsidiary, CPLB, is set to open a pop-up space where customers can directly engage with its private brand products.
CPLB announced on September 14 that it will host the 'Coupang Only Festa' from September 17 to 20 at Anderson C in Seongsu-dong, Seoul. This marks the first time since CPLB's launch in 2020 that it will hold an event for customers in an offline setting.
The event aims to provide customers with the opportunity to experience familiar private brand products such as GomGom, Comet, and Tamsa, while also highlighting the excellent technology and growth stories of local small businesses that manufacture these products. As of September 14, over 6,300 people have already registered for the event, and CPLB will continue to accept reservations until September 16 in response to customer interest.
The first and second floors of the venue, along with outdoor spaces, will be decorated with various themes. Attendees can explore a wide range of products, including fresh foods, ready-to-eat meals, detergents, kitchen and household items, as well as fashion, beauty, and stationery brands like Home Planet, Lolly Tree, and Vita Halo. Notably, the layout will feature colorful displays of fresh produce, a color bar, a candy shop, and a frozen showcase to enhance the experiential aspect.
Significantly, the event will see participation from over 120 small manufacturers nationwide. CPLB has dedicated an entire floor of the venue to showcase these small manufacturers, introducing their best-selling production processes and company stories. Participating companies will display over 100 of their own brand products developed through in-house research and development, in addition to the private brand products supplied to Coupang.
Various programs will be available on-site, including rice and grain tasting, detergent refill experiences, free samples of household items, a 'sensation challenge' to guess weights within a time limit, and a capsule lottery event. On the evenings of September 18 and 19, the outdoor area will feature 'GomGom Restaurant,' offering dishes made with private brand ingredients, such as steak, beef tteokbokki, and salads, available through a coupon exchange system.
Jeon Gyeong-soo, CEO of Coupang CPLB, expressed hope that the event will allow customers to taste and experience a variety of private brand products, confirming their high quality. He emphasized that Coupang's private brand products are the result of collaboration with competitive small businesses and that the company will continue to make diverse efforts for mutual growth with them.
Meanwhile, according to an audit report disclosed by the Financial Supervisory Service, CPLB's revenue last year exceeded 2 trillion won, reaching 2.1779 trillion won.
* This article has been translated by AI.
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