Dongmyung University is applying artificial intelligence in entrepreneurship education to support companies entering overseas markets and is expanding its collaboration for training talent in the pet industry and youth entrepreneurship education.
The university's Department of Entrepreneurship participated in the 'SOLVE Conference 2026' held in Busan on September 8, where they shared examples of AI-based entrepreneurship education and took part in a practical hackathon. The event aimed to explore cooperation in the startup ecosystem between South Korea and Indonesia and to seek local innovation solutions.
The hackathon featured a team called 'TU Bluesquare,' composed of students Go Hye-young, Kim Yu-jin, Kim Yang-soon, and Ryu So-hyung. The students developed a marketing automation process called 'LocalFit AI' to support the entry of JoVex and HanGood into the Indonesian market and conducted a local proof of concept (PoC).
This process automates tasks ranging from exploring and matching local influencers in Jakarta to proposing email collaborations, guiding content creation, posting short-form content, and tracking consumer responses.
The university reported that the time required for the tasks was reduced from approximately 3 hours and 20 minutes to about 50 minutes.
Professor Noh Seong-yeo from the Department of Entrepreneurship participated as a university track speaker, presenting a model of entrepreneurship education that combines generative AI with local ecosystems and strategies for building a climate tech ecosystem. During a panel discussion, participants discussed how to integrate AI tools into practical training and ways to nurture global entrepreneurs at local universities.
In the pet industry sector, the university, academic societies, and companies have joined forces for talent development and collaborative research and development.
On the same day, Dongmyung University's Anchor Project Group signed a memorandum of understanding with Yonsei University's Future Entrepreneurship Support Group, the Korean Society of Artificial Intelligence Convergence Technology, K-Tech, Docback Co., and Yudam to activate a super-regional pet industry ecosystem.
The six participating organizations and companies agreed to jointly plan and operate educational programs needed in the pet industry and to identify research and development projects. They will share research equipment and facilities, educational and academic information, and establish a cooperation network among local governments, universities, and industries.
This agreement is part of the 'Anchor Project,' a regional growth talent development system in Busan. The participating organizations plan to nurture talent that meets local industrial demands by linking the university's educational capabilities with technology and field experience.
Collaboration for career and entrepreneurship education targeting youth is also being pursued. On September 11, Dongmyung University signed a memorandum of understanding with the Busan Creative Economy Innovation Center, Yangsan Girls' Middle School, Yangsan Girls' High School, and Yangsan Jeil High School.
The five organizations will utilize Dongmyung University's 'Everyone's Entrepreneurship' program and entrepreneurship education facilities to provide career and entrepreneurship experiences and expert mentoring. They will also jointly identify entrepreneurship clubs linked across middle, high school, and university levels, as well as community problem-solving projects.
Dongmyung University will support professors, experts, and educational facilities, while the Busan Creative Economy Innovation Center will connect entrepreneurship support programs and expert networks. The participating middle and high schools will integrate their educational curricula and creative experiential activities, career education, and club activities with university and entrepreneurship support organization programs.
The agreement organizations plan to refine joint programs through follow-up practical discussions and support students' ideas to transition into entrepreneurship club activities and community projects.
Noh Seong-yeo, head of the Dongmyung University Entrepreneurship Support Group, stated, “Through this agreement, we have connected the strengths of middle and high schools, universities, and local entrepreneurship organizations, providing a foundation for youth to explore their career paths and develop creative ideas into actual projects. In the future, we will systematically support local youth's career planning and entrepreneurial spirit by actively utilizing the university's various educational and entrepreneurship infrastructure, including 'Everyone's Entrepreneurship.'”
* This article has been translated by AI.
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