KakaoPay has expanded its personalized card comparison service, previously available only through its app, to a web platform.
On September 19, KakaoPay officially launched the web-based card comparison service, 'Card Research Institute.'
Users can compare card products, benefits, and related promotions without needing to log in, accessible on both mobile and PC. The service allows users to find cards that match their spending habits and financial needs, as well as view a list of cards that can be issued.
The platform also provides information on promotions from various card issuers and popular card options. The 'Card Issuer of the Month' feature showcases recommended cards and promotions from different issuers. Additionally, the 'Top 3 Popular Cards' section displays real-time rankings of credit and debit cards that have been most frequently viewed by KakaoPay app users in the past hour.
Furthermore, the service aggregates products with concentrated benefits across key spending categories such as fuel, public transportation, telecommunications, online video services (OTT), international payments, and education and childcare.
Content such as 'View Cards by Issuer' and 'Smart Card Living,' which provides information on card usage, is also available.
A KakaoPay representative stated, "By expanding our card comparison and recommendation service to the web, we have made it easier for users to access card and event information across various devices. We will continue to improve the service to help users conveniently explore the financial products and benefits they need."
* This article has been translated by AI.
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