Coway Opens 10th Direct Store of the Year at Lotte Department Store in Nowon

Coway announced the opening of its 'Coway Gallery Lotte Nowon Direct Store' on the seventh floor of the Lotte Department Store in Nowon, Seoul, on September 21. This marks the company's 10th official direct store this year, excluding pop-up locations.

Coway is expanding its Coway Gallery concept in department stores, focusing on premium appliances and furniture, as well as moving and wedding needs. With high customer demand for hands-on product experiences, the company is actively utilizing department stores as key offline touchpoints.

The new store is the second location in Nowon, following the existing large road shop. It enhances accessibility for customers in major residential areas of Nowon, such as Sanggye and Junggye, as well as nearby Dobong-gu. By adding a store within the department store, Coway diversifies customer engagement based on shopping purposes and routes.

The Coway Gallery Lotte Nowon Direct Store is located in the department store's living specialty section, which features brands related to appliances, furniture, bedding, and kitchenware. Customers can explore key products, including BEREX beds and massage chairs, and directly compare their features and comfort.

In particular, the store allows customers to experience sleep technology products such as the BEREX R7 stretching motion bed, massage mattresses, and smart mattresses, as well as recently launched massage chairs like the Pebble Chair 2 and Triple Chair 2 Slim.

A certified sleep environment manager is available in the Coway Gallery to provide product demonstrations and consultations. For customers seeking more detailed information, guidance on rental and purchase conditions, as well as ongoing promotional benefits, is also offered based on their usage environment and product selection.

A Coway representative stated, "Department stores are a crucial channel for expanding customer touchpoints for high-involvement products like BEREX, as they concentrate on premium appliances, furniture, and moving and wedding needs. We aim to expand our offline channels around key commercial areas so that more customers can experience Coway products close to their living areas."