Seongnam Mayor Shin Sang-jin emphasized on September 21 that "Seongnam has unique spaces with various attractions, from Pangyo's high-tech industry to culture, arts, nature, and history."
Mayor Shin is focusing his policy efforts on connecting the region's unique resources to tourism and industry, thereby enhancing the city's competitiveness.
The plan is to develop distinctive spaces throughout the region, including Pangyo's high-tech industry and corporate infrastructure, as new resources for the MICE (Meetings, Incentives, Conventions, and Exhibitions) industry.
In line with this direction, Mayor Shin has launched the 'Seongnam Unique Venue Activation Project' to establish a differentiated MICE foundation unique to Seongnam.
Unique venues are spaces that provide differentiated event experiences by utilizing the region's cultural, historical, natural, and industrial characteristics, unlike hotels or specialized conference facilities.
Currently, Mayor Shin has identified 17 locations as unique venues, including Dae-gwangsa, Saemaul Undong Central Research Institute, Saesori Mulsori, Seongnam Arts Center, Seongum Arts Center, Open Space Blocks, Korea Design Center, Raid, Kin Tower, Seongnam Comprehensive Sports Complex, Shingu University Botanical Garden, and Yuldong Park Outdoor Performance Hall.
This year, in-depth consulting has been conducted for five of these venues: Hello Audrey, Jasaeng Medibio Center, Dae-gwangsa, Saesori Mulsori, and Seongum Arts Center.
The focus has been on analyzing the characteristics and operational conditions of each space to develop tailored operational and marketing strategies that enhance event hosting capabilities.
On September 9, a workshop was held with stakeholders from the unique venues to share the characteristics of each space and marketing strategies.
During the event, participants discussed on-site challenges in the event hosting process, development directions, and ways to connect with corporate meetings and cultural events.
Mayor Shin plans to strengthen the network among unique venues and continue providing consulting and training tailored to the characteristics of each space to attract various MICE demands, including corporate meetings, incentive tourism, international conferences, and cultural and artistic events to Seongnam.
Additionally, he envisions linking Seongnam's diverse urban resources, including Pangyo's high-tech industry, cultural and artistic assets, nature, history, and religion, with the MICE industry to stimulate the local economy and enhance the city's brand.
In 2027, the city plans to select additional unique venues from those not included in this year's consulting for further in-depth consulting, gradually expanding the development project.
Mayor Shin stated, "Through unique venues, we will actively discover Seongnam's hidden urban resources and connect them to tourism and the MICE industry to create a differentiated competitive edge for Seongnam."
* This article has been translated by AI.
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