POSCO Group is enhancing the value of art through sharing.
According to industry sources on September 21, POSCO Group has fully restored the iconic media art piece 'The More the Better' by artist Nam June Paik, coinciding with the 20th anniversary of his passing in June. This large-scale restoration comes after more than 30 years since its installation in 1995.
POSCO Group has conducted regular inspections and partial repairs to preserve the original form of 'The More the Better.' However, to address issues such as the discontinuation and aging of CRT monitors and transmission failures, the company replaced a total of 209 CRT monitors with LCD (LED) displays over a two-month period starting in April.
It is quite rare for a Nam June Paik work displayed in a public space to be restored and reactivated, marking a significant milestone in media art preservation, following the 2022 restoration at the National Museum of Modern and Contemporary Art in Gwacheon.
'The More the Better' was commissioned by POSCO to coincide with the completion of its Seoul headquarters in 1995. It is regarded as a monumental media art piece, uniquely created in collaboration with Paik and his artistic partner and wife, Shigeko Kubota.
This restoration is particularly meaningful as it not only involves repairs but also continues the artist's philosophy of allowing the work to evolve with technological changes, thereby preserving its artistic value and the artist's vision for future generations.
* This article has been translated by AI.
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