More than 24,000 cases of suspected violations involving the continued advertising of real estate listings that have already been sold have been reported in the past three years. While real estate platforms profit from these listings, concerns have been raised that actual enforcement actions are primarily focused on real estate agents, suggesting a need to strengthen platform accountability.
According to data submitted to the National Assembly's Land, Infrastructure and Transport Committee by Democratic Party lawmaker Jang Jong-tae, there were a total of 24,484 notifications of suspected violations related to completed transaction listings from January 2024 to July of this year.
This figure was derived by cross-referencing platform listing information with actual transaction data and removing duplicates based on the same complex, building, and unit.
By platform, Naver Pay Real Estate accounted for the largest share, with 19,480 cases, or 79.6% of the total. This was followed by Zigbang with 3,250 cases and Danggeun with 1,754 cases. However, it is important to note that Naver has been under review for the entire period, while Zigbang was included starting January 2025 and Danggeun from April of the same year.
As of August 8, 6,814 of the total notifications, or 27.8%, were still under action. Among these, 2,786 cases were reported in 2024 and 2025.
Of the 17,670 cases that have been resolved, 13,479 involved corrective actions such as fines, administrative guidance, and business suspensions. The remaining cases were deemed unactionable due to lack of evidence, prior dispositions, or business closures.
Additionally, a monitoring system based on public reports received 43,549 complaints related to real estate advertising during the same period, with 27,544 of these being flagged as suspected violations and reported to local governments. This includes not only completed transaction listings but also cases of omitted important advertising information and misleading representations.
The issue lies in the insufficient accountability of platforms that distribute these advertisements. Consumers waste time and money verifying listings that are no longer available, while the reported enforcement actions are primarily directed at real estate agents.
Repeated instances of false or bait listings can not only harm consumers but also erode trust in the overall information provided by real estate platforms. Therefore, it is essential to assess the effectiveness of systems that reflect completed transaction information and prevent re-listing.
Lawmaker Jang stated, “If platforms profit from listing advertisements, they must also be responsible for the accuracy of the information. We need to ensure that the systems for deleting advertisements and preventing re-listing are functioning effectively alongside post-action measures for agents.”
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.