Binggrae is set to target Mexican consumers with its Banana Milk and Melona products.
The company announced on September 22 that it will participate in the '2026 K-EXPO Mexico' from September 24 to 27 at the WTC International Exhibition and Convention Center in Mexico City.
K-EXPO is a multi-ministerial export fair that supports the overseas expansion of consumer goods companies related to K-content. Organized by the Ministry of Culture, Sports and Tourism and managed by the Korea Creative Content Agency, this year's event will feature over 100 domestic companies. This marks the first time the expo is being held in Mexico.
Binggrae will set up a dedicated promotional booth at the event to introduce its key export products, including Banana Milk and Melona, to local consumers. The booth will also offer programs for visitors to experience the products and brand.
Previously, Binggrae participated in the 'Expo Antad 2026' international food fair in Mexico in May, where it established business partnerships with local distributors. The company plans to enhance brand recognition in Mexico through its participation in K-EXPO and aims to use this as a base to expand exports throughout Latin America.
A Binggrae representative stated, "We plan to further enhance our brand recognition in Mexico through this K-EXPO participation and accelerate our entry into the Latin American market using Mexico as a strategic base."
* This article has been translated by AI.
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