The beer brand Ebisu is enhancing the home drinking experience with its 'three-step pour' method for canned beer.
On September 22, Ebisu's official importer and distributor, M's Beverage, announced that the 'Ebisu Special Pack' will be available at major retailers nationwide, including E-Mart, Lotte Mart, and Traders.
The special pack includes six premium Ebisu canned beers, one dedicated glass, and an art postcard by illustrator Seonglib.
By scanning the QR code included in the package, consumers can watch a video titled 'Time to Pour Ebisu' to learn the three-step pouring method.
The three-step pour involves pouring the beer in three stages to create foam. According to Ebisu's official guidelines, the first step is to pour the beer vigorously until the glass is half full, then wait until the beer-to-foam ratio reaches 1:1.
Next, pour the beer again until the glass is 90% full, and finally, fill it slowly to achieve a beer-to-foam ratio of 7:3.
Alongside the special pack launch, a consumer participation campaign will run until November 30. Customers are encouraged to pour beer into the dedicated glass using the three-step method and submit a photo with the Ebisu can.
Participants will have a chance to win prizes through a lottery, including a tour of the Ebisu Brewery in Tokyo, accommodation at the Chosun Palace, department store gift certificates, and Ebisu glass packages.
Ebisu is a beer brand that originated in Tokyo, Japan, in 1890. It currently offers 350ml and 500ml cans, as well as draft beer products, with an alcohol content of 5%.
An M's Beverage representative stated, 'This special pack is designed to allow consumers to comfortably experience the value of premium Ebisu beer at home, providing them with a more enjoyable way to savor Ebisu.'
* This article has been translated by AI.
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