Netmarble has launched a campaign to penetrate the Japanese gaming market with three new titles. The company showcased a variety of games, including the first adaptation of a popular Japanese intellectual property (IP) into a game, a new title based on an existing popular IP, and a new IP, broadening its engagement with local users.
From September 17 to 20, Netmarble participated in the 'Tokyo Game Show 2026' with a dedicated booth for the second consecutive year at Makuhari Messe in Chiba Prefecture, Japan. During the public viewing days, crowds gathered to experience the showcased games, leading to long waiting lines.
At the event, Netmarble presented three titles: 'Shangri-La Frontier: The Seven Strongest Clans,' 'Solo Leveling: Karma,' and 'Pearl in Blue.' In addition to game demonstrations, the company organized on-site programs tailored to each game, including voice actor talk shows and cosplay events.
'Shangri-La Frontier: The Seven Strongest Clans' is the first game adaptation of a popular Japanese IP. The original 'Shangri-La Frontier' is based on a web novel that has surpassed 1 billion views and a manga with 18 million copies in circulation. Netmarble set up a demonstration area for attendees to experience the game firsthand.
'Solo Leveling: Karma' is an action role-playing game (RPG) developed based on the 'Solo Leveling' IP. Attendees had the opportunity to experience the game's combat content, and cosplayers portraying the main characters, Sung Jin-Woo and Cha Hae-In, participated in the event.
The collectible RPG 'Pearl in Blue' was showcased for the first time at the Tokyo Game Show. The booth allowed users to immerse themselves in the game's world, focusing on introducing the story and characters. The game also highlighted its unique blend of romance elements and RPG features.
Netmarble presented games utilizing well-known IPs alongside new titles at the event. 'Shangri-La Frontier: The Seven Strongest Clans,' the first game adaptation of a popular Japanese IP, 'Solo Leveling: Karma,' which expands on an existing popular IP, and the new IP 'Pearl in Blue' aim to target different user demographics.
A Netmarble representative stated, “Through our participation in the Tokyo Game Show, we confirmed local users' interest in our three showcased titles. We plan to enhance the quality of the games based on the feedback received on-site to prepare for a successful launch.”
* This article has been translated by AI.
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