Small agricultural businesses in Gyeongbuk participating in Coupang's 'Good Store' have generated over 34 billion won in sales over the past four years. By expanding their sales network online, these businesses are establishing new avenues for small and medium-sized enterprises (SMEs) across the country.
Coupang announced on September 23 that the cumulative sales from the Gyeongbuk agricultural products promotion held at the Good Store, in collaboration with the Gyeongbuk Agricultural Products Distribution Education Promotion Agency, exceeded 34 billion won from 2022 to 2025.
During this period, more than 110 companies participated in the promotion through the Gyeongbuk Agricultural Products Promotion Agency, selling over 1,200 different agricultural products. The agency supports local farmers by providing education, expanding sales channels, and enhancing distribution competitiveness.
The collaboration between Coupang and the Gyeongbuk Agricultural Products Promotion Agency began in 2022, focusing on discovering Gyeongbuk agricultural businesses and facilitating their sales to Coupang's nationwide customer base through online promotions. Additionally, local SMEs in Gyeongbuk are selling agricultural, fishery, and daily goods on Coupang.
The Good Store is a permanent specialized section operated by Coupang to expand digital sales channels for rural areas and small businesses. It gathers local specialties, food products, and manufactured goods while providing online marketing and promotional support to participating companies.
The overall transaction volume at the Good Store is also rapidly increasing. According to Coupang, the cumulative sales of SMEs in the Good Store surpassed 5 trillion won by the end of February this year. After launching in August 2022, sales reached 1 trillion won by the end of 2023 and 3 trillion won by the end of 2024, before climbing to 5 trillion won.
Ahead of the Chuseok holiday, Coupang is also expanding sales of Gyeongbuk products. The Good Store is hosting the 'Gyeongbuk Excellent Timber Products Promotion' and the 'Gyeongbuk Agricultural Specialties Promotion' to sell local goods.
Coupang is also increasing its direct purchases of local agricultural products. As of September 21, the company has purchased over 7,000 tons of fruits from rural farms, including those in areas experiencing population decline, nearing last year's total purchase volume.
A Coupang representative stated, "We will continue to promote excellent products from Gyeongbuk and other regions nationwide through the Good Store and support the growth of local small businesses."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.