Three IPTV providers in South Korea—SK Broadband, KT, and LG Uplus—are launching promotions to attract viewers during the Chuseok holiday. They are offering various benefits, including movie discounts and curated content.
According to the IPTV industry on September 25, SK Broadband has been running a 'Daily Discount Coupon' promotion on its B tv service from September 18 to 27. A company representative stated, "This event is designed to reduce the time and cost burden of selecting content during the holiday period."
During the promotion, customers can receive a 20% discount coupon for paid video-on-demand (VOD) services on B tv, with one coupon available each day for a maximum of 10 coupons throughout the event. The coupons can be used on various titles, including the latest releases such as 'Moana,' 'Toy Story 5,' 'The Legend of the Whale Gem,' and 'Okay Madam 2.' Additionally, purchasing promotional titles allows customers to earn a percentage of their B cash recharge, with a maximum earning rate of 22%.
The service has also enhanced its content curation to reflect diverse family preferences during the holiday. A special section titled 'Discovering Chuseok' showcases popular films by box office rankings, this year's sleeper hits, and animated features for easy access.
To facilitate viewing during travel, the mobile B tv service has improved its curation features. By connecting the set-top box with mobile B tv, users can continue watching their content while traveling home for the holiday, with personalized recommendations based on user profiles and viewing history.
Mobile B tv users can also receive an additional B cash reward (1,100 points) along with the daily discount coupons.
KT is also offering various VOD discounts and coupon benefits on its Genie TV platform for the Chuseok holiday. Customers purchasing new films like 'Okay Madam 2' and 'The Last Day on Oak Street' will receive a TV coupon worth 5,000 won for each movie.
In celebration of the re-release of 'Avengers: Endgame,' KT will operate a Marvel special section until September 30, featuring over 50 popular films from the Marvel Cinematic Universe (MCU), including Spider-Man and X-Men. There will also be package discounts for the Avengers series and TV coupon giveaways.
Until October 2, KT will offer over 200 blockbuster films, including 'Dune' and 'Troy,' at discounts of up to 60%. Additionally, more than 150 films, including 'Top Gun: Maverick' and 'Mission Impossible,' will be available for a special price of 900 won.
Furthermore, until September 30, customers switching to Genie TV's 'All G' service will be eligible for prizes such as travel vouchers, and KT membership VIP and VVIP customers will receive a 10,000 won VOD benefit.
LG Uplus is emphasizing family-friendly content during the holiday. To cater to family viewing demand, the U+tv main screen will prominently feature family and children's content, including 'Moana' and 'The Legend of the Whale Gem,' enhancing accessibility for users to find desired content during the holiday.
* This article has been translated by AI.
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