A pop-up store where visitors can enjoy the sunset and night views of the Han River while drinking Seoul's tap water, Arisu, has opened in Yeouido. The event combines experiential games, beverage tastings, and relaxing music spaces to offer citizens a picnic atmosphere on autumn nights.
The Seoul Arisu Headquarters announced that the second 'Aridapda Arisu' pop-up store will operate from October 2 to 11 at the Han River Park event square every Friday, Saturday, and Sunday. The hours are from 5:30 PM to 9:30 PM, and anyone visiting the Han River Park can participate.
This event is part of the city's 'Night Economy Activation Project' and is themed around 'Autumn Night Picnics.' The hours have been adjusted to accommodate office workers and evening strollers, allowing them to enjoy Arisu while relaxing after work.
The venue is designed to showcase the changing scenery of the Han River and the event lighting from around 6 PM, when the sunset begins, until after 8 PM, when it gets dark.
The event space features a flow from the game zone to the cafe zone, healing zone, and photo zone. In total, there are 10 experiential and relaxation spaces, including an information zone, video zone, DIY zone, promotional zone, voting zone, and hatch art balloons.
In the game zone, visitors can learn about Arisu through interactive games like 'Step Game' and 'Catch the Candle.' The cafe zone offers three types of drinks made with Arisu, including coffee, corn silk tea, and zero-calorie grapefruit drinks. This program aims to broaden citizens' awareness of tap water by encouraging them to taste it directly.
A refill zone will also be available for visitors who bring their own tumblers, allowing them to fill up with refreshing Arisu while promoting a culture of reducing single-use items.
The healing zone will feature bean bags, chairs, and LED stools, where visitors can relax and enjoy music while sipping Arisu. The photo zone is designed with convex mirrors and lighting to create a picturesque backdrop of the Han River night view.
Nine types of picnic-themed merchandise will be available, including picnic cups, folding cushions, and hatch keychains, as well as mini convex mirrors, keycaps, and stacking milk glasses. Participants who post their photos from the photo zone on social media will have the chance to win picnic cups, folding cushions, and hatch keychains through a pinball game. Those who provide excellent feedback will receive stacking milk glasses.
According to the Seoul Arisu Headquarters, the first pop-up store held in June attracted a total of 7,410 visitors. Of those who participated in a satisfaction survey, 93.4% reported a positive change in their perception of Arisu. The headquarters plans to expand opportunities for direct tasting and experiences at this event to further promote positive perceptions of drinking tap water.
'Aridapda Arisu' is a campaign launched this year to promote the clean, safe, and eco-friendly values of Arisu, reflecting the city's water quality management efforts. The campaign includes the pop-up store, a mobile promotional vehicle called Wow Car, and social media content.
Gwon Min, head of the Seoul Arisu Headquarters, stated, "The Han River is a representative space in Seoul that attracts both citizens and visitors from home and abroad. We hope this pop-up will provide an opportunity for various citizens and visitors to taste Arisu and foster a positive perception of drinking tap water."
* This article has been translated by AI.
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