In the Gyeonggi Province housing market, significant disparities in subscription performance based on location have emerged. Areas like Seongnam, Gwacheon, and Dongtan, known for their accessibility to Gangnam and self-sufficient functions, have maintained high competition rates, while some outlying regions have seen a surge in unsold units.
According to industry reports, all complexes launched in Seongnam, Gwacheon, and Dongtan since 2024 have been successful in attracting subscriptions. In contrast, some developments in outlying areas such as Pyeongtaek, Icheon, Yangju, Gapyeong, and Anseong recorded competition rates below 0.1 to 1.
In Seongnam, the 'Pangyo Technovalley Jungheung S-Class' recorded an average competition rate of 1,110.35 to 1 in July of last year. Including this project, all eight complexes launched in Seongnam up to this year closed with competition rates exceeding 20 to 1.
Gwacheon also showed strong performance. The 'Gwacheon Dietre Prestige,' launched in July last year, recorded an average of 228.51 to 1, with all three complexes launched in Gwacheon exceeding a competition rate of 50 to 1.
In Dongtan, the 'Dongtan 2 New Town Dongtan Station Daebang Elium The Signature,' launched in July last year, achieved an average of 626.99 to 1. All three complexes in Dongtan also showed competition rates above 40 to 1.
During this period, seven of the top ten competition rates in Gyeonggi Province were from Seongnam, Gwacheon, and Dongtan.
Conversely, the bottom ten competition rates were concentrated in outlying areas like Pyeongtaek, Icheon, Yangju, Gapyeong, and Anseong, all of which failed to reach even 0.1 to 1.
Industry experts cite location as a key factor in subscription polarization. Seongnam, Gwacheon, and Dongtan boast self-sufficient functions such as Pangyo Technovalley, Knowledge Information Town, and the Samsung Electronics semiconductor campus, along with excellent access to Gangnam. This allows them to absorb not only local demand but also external demand, resulting in a relatively stable market atmosphere despite fluctuations.
In contrast, outlying areas are often far from Seoul and heavily reliant on local demand, making them more vulnerable to market volatility.
Amid this trend, interest is growing in upcoming developments in high-demand areas like Seongnam, Gwacheon, and Dongtan.
In Dongtan, Hwaseong City, Posco E&C is set to launch the high-end residential complex 'Acmere Dongtan' this month. The project will consist of seven buildings, ranging from 7 underground floors to a maximum of 49 above ground, totaling 1,808 units, with sizes from 84 to 188 square meters.
In Seongnam, Posco E&C will also supply 'The Shop Bundang High Street,' located in Jeongja-dong, with 1,149 units across 17 buildings, ranging from 4 underground floors to 26 above ground. It is about a 10-minute walk to Jeongja Station, a transfer station for the Shinbundang Line and Suin-Bundang Line, allowing for a one-stop ride to Pangyo Station and a 15-minute commute to Gangnam Station.
Additionally, Seongnam will see the public offering of the Seongnam Bokjeong 2 A1 Block Newlywed Hope Town. This location offers convenient access to Gangnam via the Suin-Bundang Line and Subway Line 8, as well as proximity to major business areas like Pangyo Technovalley and the Suseo area.
In Gwacheon, a residential officetel named 'Harrington Square Gwacheon' will be established in Block 5 of the Gwacheon Knowledge Information Town. It will consist of 359 units, primarily featuring larger layouts from 76 square meters to penthouses of 125 square meters.
As subscription demand increasingly concentrates in areas with competitive locations, the Gyeonggi housing market is expected to see a stronger trend where proximity to workplaces, transportation, and self-sufficiency will determine success over pricing.
One industry expert noted, “Even within Gyeonggi Province, residential preferences can vary significantly based on factors like accessibility to Seoul and self-sufficient functions. As demand becomes more discerning, the polarization of market atmospheres between regions will likely intensify.”
* This article has been translated by AI.
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