Cryptocurrency exchange Bithumb is launching a brand-specific font for free in celebration of the 100th anniversary of Hangul Day.
On October 9, coinciding with Hangul Day, Bithumb will make two versions of its proprietary font, 'Bithumb Gothic,' available for free on its website, the company announced on October 8.
The new font includes 'Bithumb Gothic Original' and 'Bithumb Gothic Basic.' It was designed to encapsulate Bithumb's brand identity and provide users with a consistent brand experience.
The development process incorporated feedback from employees, and adjustments were made to the font's slant and thickness to enhance its versatility for various applications.
Bithumb plans to implement Bithumb Gothic in external events, its official YouTube channel, and various partnership services. This initiative aims to strengthen brand design consistency and expand user engagement.
Additionally, the two versions of Bithumb Gothic will be registered on the free font platform 'Nunu' to improve accessibility for users.
A Bithumb representative stated, "It is significant to introduce the Bithumb font at such a meaningful time as the 100th anniversary of Hangul Day. We aim to provide a useful font for users while enhancing their brand experience, and we will continue to develop various fonts in the future."
* This article has been translated by AI.
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