Gudai Global is set to launch a beauty brand in collaboration with PEACEMINUSONE. The brand is expected to debut in South Korea in the first half of 2027, with plans to expand into the United States and Japan.
On October 8, Gudai Global announced the launch of 'PEACEMINUSONE BEAUTY.' The official release is targeted for the first half of 2027.
PEACEMINUSONE BEAUTY will apply the brand identity of PEACEMINUSONE to beauty products. Both companies aim to showcase a brand experience that reflects their respective expertise, from concept development to product creation.
Gudai Global operates beauty brands such as Chosun Beauty and Tirtir. This collaboration will combine Gudai Global's beauty business with PEACEMINUSONE's experience in fashion and art to develop products.
PEACEMINUSONE BEAUTY plans to expand into international markets, starting with South Korea, followed by the U.S. and Japan. The collaboration is not a one-time effort but aims to cultivate the brand over the long term. Specific details regarding the concept and product lines will be gradually revealed through PEACEMINUSONE BEAUTY's official social media channels.
Chun Joo-hyuk, CEO of Gudai Global, stated, "PEACEMINUSONE BEAUTY is a brand that combines Gudai Global's global beauty business capabilities with the worldview of PEACEMINUSONE. We will introduce a new beauty brand to global consumers based on the strengths of both companies."
Earlier this month, Gudai Global expanded its business into the inner beauty beverage market with the launch of the inner beauty brand 'ISEVI.'
* This article has been translated by AI.
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