The city of Gwangju and the province of Jeonbuk have joined forces to promote Honam's tourism resources as a single travel region aimed at attracting visitors from the capital area.
As part of the '2026 Honam Tourism Culture Week,' Gwangju operated a joint promotional booth at Cheonggye Plaza in Seoul from October 9 to 10, introducing the tourism and cultural content of the Honam region to citizens and tourists from the capital.
The Honam Tourism Culture Week is a super-regional tourism cooperation program that links local tourism resources and major festivals and events for joint promotion.
Until October 31, the initiative will focus on attracting tourists to the Honam region and extending their stay through the operation of travel packages, joint marketing, and providing benefits to visitors.
The opening event of the joint promotional booth on October 9 featured traditional performances by the Jeonnam Provincial Traditional Music Group, as well as Taekwondo and street dance performances from Jeonbuk.
Interactive programs, including hands-on experiences related to tourist sites, quizzes, and roulette events, were organized to allow visitors to engage with Honam's tourism resources naturally.
At the Gwangju tourism promotional booth, major events such as the 2026 Yeosu World Island Expo and the Gwangju Biennale were highlighted, along with key tourist attractions like the Suncheon Bay National Garden.
The booth specifically showcased unique tourism resources in the Gwangju region, themed around islands, the sea, gardens, and wellness, while also promoting travel packages that can be linked to actual trips.
A total of nine representative travel packages were launched in conjunction with the Honam Tourism Culture Week.
Among the key offerings, the 'Honam Healing Belt' package connects the Yeosu World Island Expo, Boseong Green Tea Fields, Gwangju Biennale, Dongmyeong-dong Cafe Street, and the traditional gochujang village in Sunchang.
The 'Honam Arts & Spa' package includes visits to Damyang Soswaewon, the Gwangju National Asian Culture Complex, Sajik Park Observation Tower, as well as pottery experiences in Jeonju and tours of Jeonju Hanok Village and Gyeonggijeon.
Focusing on the Yeosu area, the 'Yeosu Ocean View & Mingling' package connects the Yeosu World Island Expo, the marine cable car, Yi Sun-sin Square, Romantic Pocha, and the Goso-dong Mural Village.
The 'Biennale Art Tour' combines the Gwangju Biennale with the National Asian Culture Complex and Seochang Emotional Viewing Platform, adding Hwasun Jeokbyeok and Unju Temple to provide a cultural, artistic, and natural historical experience.
The city of Gwangju aims not only to promote individual tourist sites but also to connect the tourism resources of Gwangju and Jeonbuk, broadening the range of movement for tourists and increasing their stay in the region.
Oh Mi-kyung, head of the tourism policy division in Gwangju, stated, "The Honam Tourism Culture Week is an opportunity to enjoy the diverse charms of Gwangju and Jeonbuk as a single travel experience. We will work to ensure that tourists stay longer in Honam and that the vitality of travel spreads throughout the region through various programs linking culture, art, and gastronomy."
Meanwhile, the nine representative travel packages for the '2026 Honam Tourism Culture Week' will be available for purchase until October 31. Gwangju and Jeonbuk plan to continue operating travel packages and joint marketing during the event period to expand visits to the Honam region from the capital and other areas.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.