The Korea SMEs and Startups Agency (KOSME) announced on October 12 that it held the 'KOSME Coexistence Festa X Imaginative Market' in collaboration with KT&G at the KT&G Imagination Center in Busan on October 10. The event aimed to expand sales channels for local small and medium-sized enterprises (SMEs) and stimulate the domestic market.
The festival was designed to provide consumers with opportunities to experience and purchase products from SMEs in the region.
This initiative was carried out in partnership with the 'Imaginative Market,' which has been connecting local small businesses and consumers since 2021.
The event featured cultural performances, including KT&G's 'Clover Music Station,' which showcased artists like Sunwoo Jung-A, as well as booths selling products from social enterprises in collaboration with the Korea Social Enterprise Promotion Agency.
KOSME plans to participate in the upcoming 'Cooperation Festival' organized by the Ministry of SMEs and Startups, which will run from October 29 to November 15, with events aimed at revitalizing local economies.
Gang Seok-jin, KOSME's president, stated, 'In light of the sluggish domestic demand and weakened consumer sentiment, we have created a space for consumers to directly experience excellent local products, just as we did last year. We will continue to collaborate with various stakeholders, including local communities and private enterprises, to expand sales channels for SMEs and create a virtuous cycle where increased consumption leads to the growth of small businesses.'
Additionally, KOSME signed a memorandum of understanding with KT&G in April to promote local economic revitalization and support youth entrepreneurship. The two organizations are providing support for pop-up stores, exhibitions, and online promotions for youth startups identified by KOSME.
* This article has been translated by AI.
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