Major e-commerce platforms in China are ramping up discount competitions ahead of the country's largest online shopping festival, Singles' Day.
According to a report by Yonhap News on October 13, citing the state-run Global Times, Alibaba's Taobao and Tmall, JD.com, and Douyin have begun pre-sale promotions in anticipation of the November 11 event.
Launched by Alibaba in 2009, Singles' Day originally took place on November 11 as a one-day massive discount event but has recently evolved into a month-long sales extravaganza.
Companies are enticing consumers with cash discount coupons, limited-time subsidies, pre-sales, and government consumption stimulus vouchers.
JD.com is offering a limited-time promotion where customers can purchase items like the iPhone 16 Pro, Dell laptops, and Sony cameras for just 1 yuan (approximately 200 won).
Meanwhile, Alibaba's Tmall has shifted its strategy to offer discounts on single-item purchases, moving away from the previous requirement of buying multiple products to receive a discount.
Professor Hu Qimu of Huazhong University of Science and Technology expressed optimism about the upcoming Singles' Day, stating, "It can help increase conversion rates and reduce the burden on logistics networks, contributing to the long-term development of the distribution and manufacturing sectors."
Singles' Day is also popular among South Korean netizens, with many sharing schedules for the event on social media and posting about group purchases on platforms like AliExpress, frequently used by South Koreans.
* This article has been translated by AI.
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