Pulmuone has opened its first brand store in an airport duty-free shop, accelerating its efforts to diversify global distribution channels.
Pulmuone Foods announced on October 26 that it has launched its brand store in the DF1 area of the international departure hall at Gimpo International Airport, operated by Lotte Duty-Free. This opening aligns with Lotte Duty-Free's strategy to enhance food offerings in response to the growing demand for K-food among foreign tourists, while also expanding Pulmuone's reach to international customers.
The store features items that tourists can purchase as souvenirs from their visit to Korea, including kimchi, seaweed, and various soups. Products such as 'Savory Perilla Oil Stir-Fried Kimchi,' 'Chopped Jeolla-style Kimchi,' 'Straightforward Beef Bone Soup,' and 'Spicy Beef Radish Soup' are packaged in convenient 500g portions for easy transport.
To cater to gift-giving needs, the store also offers the 'Pulmuone Sunset Seaweed Gift Set,' along with organic food items like sandwich wafers, sesame oil, and perilla oil. The store's interior reflects Pulmuone's unique brand colors and identity.
With the opening of this brand store, Pulmuone plans to collaborate with its subsidiaries operating within the airport. Pulmuone Food & Culture has been running the 'Sky Hub Lounge Premium' at Gimpo Airport since last month and aims to expand services for airport users.
Chun Young-hoon, CEO of Pulmuone Foods, stated, "We are very pleased to open our brand store in an airport duty-free shop for the first time since our founding. In the future, we plan to enter additional airport duty-free shops and promote K-food, which embodies Pulmuone's sustainable values, to more global customers."
Meanwhile, Pulmuone's overseas sales increased by 19% from 560.3 billion won in 2023 to 666.9 billion won last year, accounting for approximately 26% of total sales.
* This article has been translated by AI.
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