Samsung Electronics has dominated the domestic quality satisfaction survey, ranking first in 14 categories.
On October 28, Samsung Electronics announced that it achieved the top position in 14 categories in the '2026 Korean Quality Satisfaction Index (KS-QEI)' survey conducted by the Korean Standards Association (KSA). This marks the 18th consecutive year that the company has received the most first-place awards.
The Korean Quality Satisfaction Index is a leading domestic quality evaluation metric that assesses products and services based on comprehensive evaluations from consumers and quality experts regarding performance, reliability, and usability. This year, the survey covered a total of 121 categories and 369 companies.
Samsung Electronics received top ratings across key sectors, including major home appliances, TVs, smartphones, PCs, and tablets.
In the home appliance sector, the company excelled in 10 categories. Notably, the refrigerator category marked its 20th first-place ranking since the survey began. The 'Bespoke AI Family Hub Kitchen Fit Max,' equipped with AI vision for automatic ingredient recognition and an AI food manager providing customized recipes, contributed significantly to this achievement.
The drum washing machine and kimchi refrigerator maintained their first-place rankings for 17 and 14 consecutive years, respectively. The all-in-one washer-dryer has topped its category for three years since its introduction.
The 'Bespoke AI Washing Machine,' featuring the 'AI Custom Wash+' function that detects fabric contamination, and the 'Bespoke AI Combo,' which significantly reduces drying time with its booster heat exchanger and preheat technology, received positive feedback.
The 'Bespoke AI Kimchi Plus,' known for its differentiated temperature control technology and probiotic fermentation feature, also received high praise. Additionally, the dryer, air conditioner, clothing care system, system heating and cooling unit, induction cooktop, and cordless stick vacuum cleaner were all recognized as top products.
In the TV category, Samsung maintained its first-place ranking for 17 consecutive years, leveraging its advanced 'Vision AI' technology. The interactive interface, 'Vision AI Companion,' provides personalized information, while 'AI Football Mode Pro' and 'AI Sound Control Pro' enhance the viewing experience.
Yumi-Young, Vice President of Samsung Electronics' DA Division, stated, "This achievement of the most first-place awards reflects our unwavering customer trust and continuous quality innovation. We will continue to offer differentiated appliance experiences based on AI technology and fundamental performance."
* This article has been translated by AI.
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