Hancom is entering the AI agent market, competing with global tech giants like Meta and Salesforce, by leveraging its AI workforce platform, 'Nomadian.' The company aims to increase its overseas revenue share to 50% by 2030.
During a press conference on October 29 at Hancom's headquarters in Pangyo, CEO Kim Yeon-soo stated, "We have deeply considered how a Korean company can participate in and lead the fast-paced global AI market," adding that the company plans to actively launch global services focused on business-to-consumer (B2C) transactions.
This year, Hancom announced its transformation into a 'Sovereign Agentic OS' company and changed its name from Hangul and Computer to Hancom. With 36 years of accumulated document software technology, Hancom is restructuring its operations around AI, positioning Nomadian as a key driver for global expansion.
The company plans to increase its overseas revenue share to 40% by 2028 and 50% by 2030. Currently, overseas revenue accounts for only 0.3% of its total, but Hancom aims to establish a solid revenue base by entering major markets like the U.S. with Nomadian.
Kim emphasized, "Hancom has never failed to meet its revenue targets in the past," asserting that the goals set are realistic and achievable.
Nomadian operates as a platform that employs AI agents like staff members, providing 12 types of AI employees for sales, marketing, and customer support. Users can monitor work progress and approve key tasks within a 3D virtual office.
In the U.S. market, Hancom has identified 5.21 million solo entrepreneurs and small businesses as its primary targets. The company is collaborating with Amazon Web Services (AWS) to develop products, pricing strategies, and market entry plans, while local marketing and operations will be handled in partnership with specialized firms such as VisualFizz, ClickIT, and Taskers.
Gamification elements have also been integrated into the platform. AI employees collaborate with users and grow through six stages, proactively suggesting necessary tasks based on learned work methods starting from the third stage.
To guard against technology imitation by competitors, Hancom has focused on securing patents. It has completed four domestic patents and two international applications (PCT) related to the visualization of AI agents' work status and delivery of results, with plans to file two design patents as well.
Hancom will unveil Nomadian at Amazon's headquarters in Seattle on November 17 and will begin beta services in the U.S. on December 15. Following validation, the official global launch, including in South Korea, is scheduled for March 2027.
Nomadian will be offered as a subscription service (SaaS), with a standard pricing plan under consideration at around $40 per month. To attract initial users, the company plans to implement discounts of over 50% in 2027, aiming to secure 500,000 global users by 2028.
Kim noted, "The $40 monthly fee includes the cost of AI model tokens," and stated that the company will explore various factors such as token usage, the number of AI employees, and the number of workspaces to determine the optimal pricing structure. The local organization will operate flexibly by leveraging partnerships and networks with global companies rather than through large-scale direct hiring.
* This article has been translated by AI.
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