The Korea Trade-Investment Promotion Agency (KOTRA), led by President Kang Kyung-seong, held a promotional event for Korean consumer goods in collaboration with the Chongqing city government.
From October 30 to November 1, KOTRA hosted the 'Korean Premium Consumer Goods Promotion' in Guanyinqiao, Chongqing's largest commercial district. A total of 46 companies participated, including small and medium-sized enterprises in the fashion, beauty, food, and household goods sectors, as well as specialized trading companies. The event featured product sales, exhibitions, a prize draw, K-pop dance performances, promotional videos for participating companies, and screenings of music videos featuring Hallyu stars.
KOTRA worked with the Chongqing city government to invite over 40 prominent local distributors and purchasing companies for export consultations. Notably, the leading Chongqing retailer, New Century Department Store, collaborated with KOTRA to establish a 'Distribution Network' for one-on-one matching consultations and store entry connections.
Chongqing surpassed Shanghai last year, achieving a total retail sales volume of 332 trillion won (approximately 1.6688 trillion yuan), making it the top consumer market in China. Guanyinqiao, where the promotion took place, is a well-known commercial hub in China, attracting around 600,000 visitors daily and up to 1 million on weekends, primarily from younger consumers. A representative from a Korean beverage company that signed a $1.3 million export contract at the event stated, 'Many competitive Korean products are often not available in inland stores, so we plan to expand imports in the future.'
Jang Sang-hae, head of KOTRA's China regional office, noted, 'Since the Korea-China summit in January 2026, cooperation between companies from both countries has become increasingly active.' He added, 'As the focus of Chinese consumption shifts from coastal to inland areas, we aim to expand our activities to enter key inland consumer markets and discover new distribution networks in collaboration with local governments.'
* This article has been translated by AI.
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