CJ Logistics has supported small food businesses by linking logistics with content to help expand their sales channels. In addition to alleviating shipping costs, the company introduced products through YouTube and conducted sales events to encourage purchases.
CJ Logistics announced on November 2 that it has concluded its small food business coexistence campaign, 'Together We Live, Value We Create.' This campaign followed last year's '10,000 Won Review' project, and this year was launched under the name 'National Delivery Restaurant Discovery Project,' which publicly recruited small food businesses across the country.
The recruitment, which ran from April 27 for about a month, attracted 226 applicants. CJ Logistics evaluated product competitiveness and shipping suitability, selecting 27 companies to receive shipping support. Among these, 10 companies underwent a blind review and received additional support for YouTube promotional content and sales events.
The product promotion involved CJ Logistics' YouTube channel 'Igeone' and the creator 'Heukbaek Review,' who has 860,000 subscribers. The content, 'O Manager's Delivery Meal,' showcased products from participating companies, including kimchi stew, braised short ribs, and marinated crab, using meals delivered to office workers after work. The content accumulated 4.28 million views.
The two companies that received the best consumer responses were also featured on the Heukbaek Review channel. Along with the video release, sales events were conducted to allow viewers to purchase the products. Ondam Food, a company specializing in marinated crab, saw its sales increase by approximately 600% immediately after the campaign.
CJ Logistics aims to reduce the promotional and logistics burdens on small businesses while establishing a cooperative foundation that leads to increased delivery volumes for client companies.
A CJ Logistics representative stated, 'We wanted to provide practical sales opportunities for small businesses that struggle to grow due to promotional and logistics burdens despite having good products. We will continue to engage in coexistence activities that help our clients grow by leveraging our national logistics network and digital content capabilities.'
Meanwhile, CJ Logistics plans to steadily expand its living logistics services. The company intends to introduce delivery services for franchise owners catering to small businesses and explore utilizing Toss franchise locations as delivery handling points.
* This article has been translated by AI.
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