SK Telecom (SKT) has announced special communication measures to ensure stable service quality at the upcoming 21st Busan Fireworks Festival, where large crowds are expected.
On November 5, SKT stated that it will combine location data analyzed by artificial intelligence (AI) with customer experience metrics to manage service quality in detail across different areas and service types. This includes the addition of a 'customer satisfaction rate' indicator to its existing AI operational systems.
The customer satisfaction rate refers to the percentage of time that service quality meets or exceeds established standards during usage. It allows for monitoring whether web pages and content are delivered smoothly without data loss or transmission delays.
The satisfaction rate will categorize services based on traffic characteristics into four types: web, social networking services (SNS), business collaboration, and high-definition streaming, enabling differentiation in quality across these categories.
The analysis resolution has also improved. SKT will pinpoint areas of quality degradation using grid-based GPS coordinates to accurately identify problem zones. For the fireworks festival, SKT plans to manage communication quality by integrating the characteristics of the event area, expected crowd size, and types of services used based on the satisfaction rate.
Additionally, SKT will utilize its self-developed wireless network AI operational system, A-One, to forecast necessary capacity based on expected crowd sizes and historical traffic data. The core network AI monitoring system, Spider, will provide real-time monitoring for any anomalies. On the day of the event, AI-based real-time load balancing will be implemented to ensure stable communication services even in crowded situations.
In addition to Gwangalli Beach, SKT will set up temporary relay facilities, including mobile base stations, in Marine City, another area for viewing the festival, to prepare for concentrated traffic.
From the morning of the event on the 7th until the dispersal of attendees, SKT will activate an emergency response system, deploying over 100 personnel from SKT, SK O&S, and partner companies to ensure comprehensive support.
Jo Wook, head of SKT's Eastern Network Division, stated, "Given the large crowds expected in one location, we will enhance our existing AI solutions with the customer satisfaction rate indicator to meticulously monitor the quality experienced by users. We are committed to ensuring that both citizens and tourists can fully enjoy the fireworks festival in a stable communication environment."
The Busan Fireworks Festival is scheduled to take place on the 7th from 1 PM to 8 PM, centered around Gwangalli Beach.
On November 5, SKT stated that it will combine location data analyzed by artificial intelligence (AI) with customer experience metrics to manage service quality in detail across different areas and service types. This includes the addition of a 'customer satisfaction rate' indicator to its existing AI operational systems.
The customer satisfaction rate refers to the percentage of time that service quality meets or exceeds established standards during usage. It allows for monitoring whether web pages and content are delivered smoothly without data loss or transmission delays.
The satisfaction rate will categorize services based on traffic characteristics into four types: web, social networking services (SNS), business collaboration, and high-definition streaming, enabling differentiation in quality across these categories.
The analysis resolution has also improved. SKT will pinpoint areas of quality degradation using grid-based GPS coordinates to accurately identify problem zones. For the fireworks festival, SKT plans to manage communication quality by integrating the characteristics of the event area, expected crowd size, and types of services used based on the satisfaction rate.
Additionally, SKT will utilize its self-developed wireless network AI operational system, A-One, to forecast necessary capacity based on expected crowd sizes and historical traffic data. The core network AI monitoring system, Spider, will provide real-time monitoring for any anomalies. On the day of the event, AI-based real-time load balancing will be implemented to ensure stable communication services even in crowded situations.
In addition to Gwangalli Beach, SKT will set up temporary relay facilities, including mobile base stations, in Marine City, another area for viewing the festival, to prepare for concentrated traffic.
From the morning of the event on the 7th until the dispersal of attendees, SKT will activate an emergency response system, deploying over 100 personnel from SKT, SK O&S, and partner companies to ensure comprehensive support.
Jo Wook, head of SKT's Eastern Network Division, stated, "Given the large crowds expected in one location, we will enhance our existing AI solutions with the customer satisfaction rate indicator to meticulously monitor the quality experienced by users. We are committed to ensuring that both citizens and tourists can fully enjoy the fireworks festival in a stable communication environment."
The Busan Fireworks Festival is scheduled to take place on the 7th from 1 PM to 8 PM, centered around Gwangalli Beach.
* This article has been translated by AI.
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