Test Drive: The Redesigned BMW 7 Series Offers a Cinematic Experience

by Oh Jooseok Posted : November 6, 2026, 09:00Updated : November 6, 2026, 09:00

The redesigned BMW 7 Series offers both driving enjoyment and rear-seat comfort. This luxury sedan enhances passenger satisfaction with a smooth ride and various entertainment options.

During a recent test drive of the 'New BMW 740 xDrive' at the Walkerhill Hotel in Seoul, the vehicle's impressive length of over 5 meters caught attention. The large kidney grille and sleek headlights showcased the commanding presence typical of a full-size sedan.

Starting from the Walkerhill Hotel, I drove a 100-kilometer route connecting Cheongpyeong French Valley in Gapyeong County and Misa Hangang Park in Hanam. The first feature that stood out was the 'BMW Panoramic Vision' displayed across the lower windshield, providing real-time speed and driving information. The central display featured a T-map-based navigation system tailored for South Korea, while a separate display for the front passenger allowed access to various content, including YouTube and Melon.

Upon entering the highway and pressing the accelerator, the vehicle responded with a steady push rather than a jarring acceleration. It is equipped with a 3-liter inline six-cylinder gasoline engine and a 48V mild hybrid system, delivering a smooth driving experience reminiscent of an electric vehicle.

As I approached the turning point near Cheongpyeong French Valley, the car's agility became apparent. The large body effortlessly navigated corners, aided by the 'Integral Active Steering' that allows the rear wheels to steer up to 3.5 degrees. At low speeds, the rear wheels turn in the opposite direction to reduce the turning radius, while at high speeds, they steer in the same direction to enhance stability.

After a brief stop at Misa Hangang Park, I moved to the rear seat. While I experienced the driving performance from the front, the rear seat revealed another aspect of BMW's luxury sedan, which it claims rivals 'first-class' airline accommodations.

The first feature I noticed was the 31.3-inch 'BMW Theater Screen' that descends from the ceiling. Once unfolded, the interior transformed into a small cinema, allowing for viewing of various video content in 8K resolution.

Settling into the Executive Lounge seat, which reclines up to 43 degrees, I felt a sense of comfort akin to being in my living room. Notably, the 'VIP seat' diagonally behind the driver offered a leg rest, allowing for complete relaxation. Throughout the test drive, I experienced both the joy of being an 'owner-driven' driver and the comfort of being 'chauffeur-driven' in this luxury sedan.





* This article has been translated by AI.