Leisure platform company DSM announced that corporate visitors to its 9.81 Park Jeju increased by 11.7% from January to October this year compared to the same period last year.
Recently, corporate workshops and group events have shifted from simple tourism and social gatherings to experiential programs that encourage employee participation and interaction. With the rise of artificial intelligence (AI) and environmental, social, and governance (ESG) issues in the domestic and international MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, there is a growing trend to incorporate these elements into workshops.
In response to this demand, 9.81 Park Jeju has integrated advanced information technologies such as AI and the Internet of Things (IoT) into its leisure content and eco-friendly facilities. The park features architectural designs that preserve the natural environment of Jeju and offers various indoor and outdoor activities, including 'Gravity Racing,' which is based on gravitational acceleration and does not use fossil fuels, as well as 'Ringo,' 'Arena/Pro Arena,' and 'Sports Lab.'
Gravity Racing incorporates competitive elements such as team contests and record challenges, allowing participants to compete and share a sense of achievement. This competitive edge has earned the park recognition as a 'Korea Unique Venue' by the Korea Tourism Organization and a 'Jeju Unique Venue' by the Jeju Tourism Organization.
The park's flexible operations are also a strength, accommodating small workshops for 10-20 participants to large MICE events for 200-300 attendees. Through prior coordination, activities and movement routes can be customized, and dedicated crews provide support from initial consultations to on-site guidance, reducing the burden on organizers and allowing participants to focus on the programs.
Based on these offerings and operational capabilities, corporate visitors to 9.81 Park Jeju have shown steady growth. From 2023 to 2025, the park recorded an average annual growth rate of 7.3%, and corporate visitors from January to October this year have already reached 97.8% of last year's total. DSM anticipates that with the demand for year-end corporate workshops and group events, the total number of corporate visitors this year will increase by approximately 18% compared to last year.
The cumulative records for 9.81 Park Jeju have also been steadily rising. As of September, DSM reported that since its soft opening in 2019, there have been approximately 5.5 million racing sessions, totaling a distance of 8.49 million kilometers. This distance is equivalent to about 212 laps around the Earth, which has a circumference of approximately 40,000 kilometers.
The cumulative number of visitors surpassed 3 million in June, and the number of customers who have visited more than twice since the official opening in 2020 exceeded 100,000 in August. The average number of racing sessions per visitor is 1.8.
A DSM representative stated, "There is a growing interest in experiential content that reflects the diverse preferences of participants in corporate workshops and MICE events. We will continue to provide unique leisure content and tailored event operations at 9.81 Park Jeju to offer new experiences to our corporate clients."
* This article has been translated by AI.
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