Naver has partnered with Paris Baguette to expand the benefits of its Naver Plus Membership into the food and beverage sector.
Starting November 11, Naver Plus Membership users can receive discounts and point accumulation worth up to 10% of their purchase amount at over 3,400 Paris Baguette locations nationwide.
By using Naver Pay (Npay) QR payments without any additional registration, customers can receive an immediate 5% discount on their purchase and earn an additional 5% in Npay points. The combined benefits are capped at a maximum of 10,000 won per day. For example, if a customer spends 100,000 won at Paris Baguette, they will receive a 5,000 won discount and earn an additional 5,000 won in Npay points.
This year, Naver Plus Membership has expanded its partnerships to include Aero K Airlines, GS Caltex, and EBS, broadening its benefits into the airline, fuel, and education sectors. The strategy aims to extend membership benefits, which were previously focused on online shopping, into offline stores and everyday life, increasing user engagement.
Jung Han-na, Naver's Membership Leader, stated, "We are expanding offline partnerships so that Naver Plus Membership users can enjoy more tangible benefits in their daily lives. We will continue to strive to provide a differentiated membership experience through collaborations with various partners."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.