LG Electronics has launched a dedicated application that allows users to manage the content and device status of commercial displays via smartphone. By integrating mobile management features with ultra-low-power e-paper displays, the company aims to enhance operational convenience and strengthen its commercial display solutions business.
On November 11, LG announced the release of the 'LG Signage Manager' app, which connects with the 'LG E-Paper Display' service.
The LG E-Paper Display mimics the texture of paper posters while maintaining the screen without a separate power supply. It consumes less power for image changes compared to traditional digital signage, making it suitable for use in store menus and product information.
The newly launched app allows users to edit content on their smartphones and transmit it to the display at scheduled times. After registering the device via Bluetooth and connecting to the same wireless network, users can change the screen without needing a separate PC or remote control.
In retail and food service sectors, where menu items, prices, and promotional information frequently change, reducing the workload associated with content updates is a key consideration for adopting digital signage.
The app also enhances maintenance capabilities. Users can check battery levels and network connectivity, as well as modify device settings through the app. It supports automatic power control based on content transition schedules, aiding in power consumption management.
LG plans to expand the app's compatibility beyond e-paper displays to other commercial display products in the future. This strategy aims to combine display hardware sales with management solutions to improve operational convenience for corporate clients.
Min Dong-seon, head of LG Electronics' MS Business Division ID Business Unit, stated, "We will provide a differentiated customer experience by adding management convenience solutions to our ultra-light, ultra-slim designs and ultra-low-power technologies."
* This article has been translated by AI.
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