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  • Iran Launches Missile and Drone Strikes on U.S. Bases in the Middle East
    Iran Launches Missile and Drone Strikes on U.S. Bases in the Middle East Iran has launched missile and drone strikes targeting U.S. military bases across the Middle East in retaliation for a large-scale U.S. airstrike. The conflict between the two nations has intensified as the frontlines expand into Jordan and the Gulf region.On July 12, the Islamic Revolutionary Guard Corps (IRGC) announced that it had struck U.S. bases in Jordan, Kuwait, Qatar, Oman, and Bahrain as part of its retaliation. The IRGC claimed it targeted operational command centers and drone storage facilities in Jordan, radar bases in Kuwait, a naval support site in Oman, and aircraft maintenance facilities in Qatar. The extent of the damage has not been confirmed.In the Qatari capital of Doha, multiple explosions were reported. Local authorities stated that three people, including one child, were injured by debris from intercepted missiles. There were no reported fatalities.In Jordan, three missiles landed, damaging some buildings but causing no casualties. A drone also crashed in northeastern Oman, prompting the government to summon the Iranian ambassador to lodge a protest.In Bahrain, alarm sirens sounded, and residents were ordered to evacuate. The U.S. Navy's Fifth Fleet is based there. Kuwait strongly condemned the strikes, asserting they violated international law.This retaliation followed U.S. airstrikes on approximately 140 targets in Iran. The U.S. Central Command stated that the strikes aimed at missile and drone launch sites, naval assets, munitions depots, communication networks, and surveillance equipment.The U.S. emphasized that its actions were a response to an attack on a commercial vessel passing through the Strait of Hormuz. Iran countered that the ship had violated established navigation rules.In an interview with CNN, President Donald Trump stated, "We hit Iran very hard," and criticized that while the two countries were close to a negotiation, the attack on the commercial vessel derailed the agreement.Iran subsequently declared that it would close the Strait of Hormuz until further notice. In contrast, President Trump asserted that the strait remains open, and the U.S. Central Command reiterated its commitment to ensuring safe passage for vessels.* This article has been translated by AI. 2026-07-13 14:12:00
  • China Considers Export Controls on AI Models Amid U.S. Restrictions
    China Considers Export Controls on AI Models Amid U.S. Restrictions The Chinese government is considering measures to restrict overseas access to its advanced artificial intelligence (AI) models. This move is seen as a counter to U.S. export controls, as the competition between the two nations escalates from semiconductors to AI model restrictions. South Korea, lacking a globally competitive independent frontier model, faces challenges due to its dual dependency structure.According to reports from the IT industry and foreign media on July 13, the Chinese Ministry of Commerce recently held discussions with major domestic tech companies, including Alibaba and ByteDance, regarding restrictions on overseas access to cutting-edge AI models, including those not yet released. The proposed restrictions would apply to both closed-source and open-source models, with discussions also addressing the classification of AI technology leakage and theft as crimes under national security laws. Additionally, there were talks about limiting the entities that can fund Chinese AI startups.This initiative appears to be a direct response to U.S. control measures. On June 12, the U.S. export control guidelines led to the shutdown of Anthropic's frontier models, 'Preamble 5' and 'Mythos 5,' marking the first global AI model shutdown mandated by government order. Following this, Alibaba prohibited its employees from using 'Claude Code' for work, and Meta ceased operations and data sharing with the Chinese AI startup Manus under directives from Beijing, resulting in a series of retaliatory actions between the two countries.However, a significant issue is that developers worldwide have become heavily reliant on low-cost Chinese models. An analysis by Bloomberg of data from OpenRouter, the largest AI model brokerage platform, revealed that as of the last week of June, Chinese models accounted for 48% of token processing share, more than double that of the U.S. at 20%. This marks a complete reversal from a year ago when the U.S. held 74% and China 20%. OpenRouter serves as a key indicator of actual model selection in development, providing access to over 400 AI models through a single API. Chinese open-source models are priced 60% to 90% lower than leading U.S. models.South Korea's situation is more complex, as it relies on high-performance closed models from the U.S. and low-cost open-source models from China. Many domestic startups utilize open-source models from DeepSeek and Q1, meaning that if China restricts access to open-source models, the very foundation of their services could be jeopardized.Despite this, domestic alternatives still have a long way to go. The government's initiative to develop an 'independent AI foundation model' is currently assessed to be at a global level of around 20th place, according to evaluations by the Ministry of Science and ICT.LG AI Research, the leading domestic entity, achieved a score of 32 in the global evaluation by Artificial Analysis Intelligence Index, ranking 7th in the world based on open-weight models. However, this is still less than half of the scores for frontier models like Google's 'Gemini 3 Pro' and OpenAI's 'GPT 5.0,' both scoring 73. The actual usage metrics are even less impressive, with the domestic model Upstage's 'Solar Pro 3' processing only a few billion tokens compared to OpenRouter's weekly processing of 25 trillion tokens, indicating a virtually nonexistent presence.In this context, South Korea's potential card lies in manufacturing data-based physical AI. Physical AI refers to AI that interacts with the physical world, such as robots and equipment. However, this approach faces challenges, including the issue of siloed manufacturing data that is not shared for learning purposes and a reliance on foundational models and GPUs from the U.S. and China, creating a cyclical dependency.* This article has been translated by AI. 2026-07-13 14:12:00
  • Daewoo Engineering Proposes AI Data Center and Energy Infrastructure Development in Indonesia
    Daewoo Engineering Proposes AI Data Center and Energy Infrastructure Development in Indonesia Daewoo Engineering is expanding its collaboration on integrated development projects that link AI data centers with energy infrastructure in Indonesia.The company announced that Chairman Jung Won-joo visited Jakarta from July 7 to 11, where he met with local government officials and major developers to discuss future growth opportunities.During the visit, Jung proposed an 'all-in-one integrated development' model that includes the construction of small modular reactors (SMR), LNG terminals, power plants, and gigawatt-level AI data centers. He also discussed investment and development cooperation in real estate projects, including new city developments.Jung met with several key figures, including Sugeng Suparwoto, Chairman of the Indonesian House of Representatives' 12th Committee, and Todatua Pasaribu, Deputy Minister of Investment and Downstream at the Ministry of Investment. He also spoke with Pandu Syahrir, Chief Investment Officer of the Indonesia Investment Authority, and Seung Bum-soo, Vice Chairman of the Korindo Group.In meetings with Suparwoto and Pasaribu, Jung highlighted Daewoo's extensive experience in constructing LNG plants and energy infrastructure. He explained the integrated development model that simultaneously builds power infrastructure, such as SMR and LNG terminals, along with AI data centers.The Indonesian government reportedly expressed a strong willingness to support the advancement of related projects.In discussions with Syahrir, the two sides explored ways to expand cooperation in investment and development projects, including new city developments. They agreed to continue identifying specific projects for collaboration in large-scale development initiatives.Daewoo Engineering views Indonesia, alongside Vietnam, as a key strategic market for the future. Since entering Indonesia in 1986, the company has completed seven projects worth approximately $540 million in construction, plant, and industrial equipment, including a Kraft paper mill, the District 8 construction project, and the second phase of the Tanggu LNG expansion project.In May of last year, Jung met with President Prabowo Subianto to express the company's commitment to expanding its business in Indonesia. In April of this year, during President Prabowo's visit to South Korea, Daewoo signed a memorandum of understanding with Sinarmas Land and the Overseas Infrastructure and Urban Development Corporation for the BSD new city development.AI data centers require substantial power and reliable cooling and communication infrastructure, making the integrated business model that combines energy, urban development, and real estate a new strategy for overseas construction companies.Daewoo Engineering plans to continue expanding its projects in Indonesia, including SMR, LNG plants, AI infrastructure, and real estate development. The company aims to establish a business model that encompasses both investment and development, drawing on its experience in new city developments like Star Lake City in Vietnam.A Daewoo representative stated, “Indonesia is a core strategic market for Daewoo Engineering with abundant growth potential. We aim to be a trusted partner contributing to Indonesia's sustainable growth across various sectors, including real estate development, LNG plants, energy infrastructure, and AI data centers.”* This article has been translated by AI. 2026-07-13 14:12:00
  • Samsung Group Embraces External AI with Full Support from Samsung SDS
    Samsung Group Embraces External AI with Full Support from Samsung SDS Samsung Group is set to fully utilize external artificial intelligence (AI) models such as ChatGPT and Gemini in its operations. Samsung SDS has completed the establishment of an environment for the use of external large language models (LLMs) across the group. Samsung SDS will not only oversee the setup but also provide technical support, design security systems, integrate systems, and assist in operations to facilitate the group's AI transformation (AX).According to the IT industry on July 13, Samsung SDS finished the setup for external LLM usage in the first week of July. Some affiliates have already begun the process of issuing licenses for external LLM use to employees. For instance, Samsung Display has implemented a system where employees can apply for licenses via company email, and due to security considerations, a separate authorization process is required for users of generative AI.The introduction of external AI is significant as it marks a shift from the previously limited use of external AI within Samsung Group due to security concerns. As generative AI becomes a key tool for enhancing productivity, the need for utilizing external LLMs like ChatGPT has been increasingly recognized among affiliates.Since the first half of this year, Samsung Group has been preparing for the introduction of external LLMs through security reviews and internal validation processes. Some affiliates, including Samsung Electronics, have reportedly conducted pilot operations (PoC) before moving to actual work applications.In this process, Samsung SDS has supported the group's adoption as an enterprise reseller for OpenAI's ChatGPT. Samsung SDS's role extends beyond merely supplying licenses; it also assists in the technical setup required for operating enterprise AI services, including single sign-on (SSO), role-based access control (RBAC), and document management system (DMS) integration, along with employee training and operational support.The largest implementation of ChatGPT Enterprise is within Samsung Electronics' Device Experience (DX) division, which has approximately 51,700 employees and is seen as a key organization for expanding generative AI usage within the group. Should the use of external AI expand to other business areas, the scope of AI setup and operational support provided by Samsung SDS may also grow.However, the introduction of external LLMs varies among affiliates. While most are being implemented through Samsung SDS, some affiliates are reportedly contracting directly with AI companies such as OpenAI, Google, and Anthropic.The method of contracting affects Samsung SDS's business opportunities. When contracts are made through Samsung SDS, it can provide not only license supply but also setup and operational support, thus expanding its business scope. In contrast, direct contracts with AI companies may limit Samsung SDS's role since licensing agreements are made directly.An industry insider stated, “In the enterprise AI market, the ability to build and operate models tailored to the work environment is more important than simply introducing a model. As the scope of AI utilization within Samsung affiliates expands, opportunities for Samsung SDS in consulting, setup, and operational support in AX business are likely to grow.” 2026-07-13 14:12:00
  • Homeplus Temporarily Closes Stores Nationwide Amid Funding Crisis
    Homeplus Temporarily Closes Stores Nationwide Amid Funding Crisis Homeplus has announced a temporary halt to operations at its nationwide supermarkets starting July 13 due to a depletion of operating funds. The decision follows the termination of its rehabilitation process, which left the company unable to secure emergency funding necessary for continued operations. In a press release, Homeplus stated that it would enter a temporary closure of its supermarkets. However, tenants within the shopping malls associated with Homeplus can continue their operations if they wish. Homeplus explained, "We have exhausted all operating funds, making it impossible to cover product payments or even basic utility costs to maintain our stores." Concerns about store safety have also risen as facility management staff have reportedly left the company. Last weekend, a promotion offering discounts on certain products, including alcohol, attracted a surge of customers, leading to long lines at checkout. However, industry experts believe this was merely a temporary inventory clearance and not a sign of operational recovery. Earlier, the Democratic Party's Euljiro Committee called on representatives from MBK Partners and Meritz Financial Group on July 9 to secure emergency funding and develop a recovery plan, but no concrete funding strategy has emerged yet. Meanwhile, the deadline for an immediate appeal against the decision to terminate the rehabilitation process is July 20. The court has indicated that a funding plan could serve as grounds for an appeal. If a bankruptcy filing occurs before the end of the rehabilitation process, or if the court declares bankruptcy on its own accord, a related bankruptcy procedure may be initiated. This procedure is designed to prevent companies from being left in limbo after the termination of their rehabilitation process.* This article has been translated by AI. 2026-07-13 14:08:00
  • Education Funding in South Korea: A Paradox Amid Declining Student Numbers
    Education Funding in South Korea: A Paradox Amid Declining Student Numbers As student numbers continue to decline, education budgets are paradoxically increasing, raising concerns about South Korea's educational finance direction. The National Assembly Budget Office's report on the '2025 Fiscal Year Settlement Analysis by Committee (Education and Culture, Sports and Tourism Committees)' reveals the contradictions within the current education finance structure. Despite a decrease in the school-age population, the local education funding system, which is tied to domestic tax revenues, continues to grow, highlighting the urgent need for reform.Government takes credit, but local governments bear the burden? The unintended consequences of universal free education for 5-year-olds "While the number of children in classrooms is decreasing, the budget continues to grow." This is the most paradoxical situation facing South Korea's education finance. A report released on July 10 by the National Assembly Budget Office starkly illustrates this paradox with alarming figures. Local education funding is a budget allocated by the government to support local governments in establishing and managing educational institutions and administrative bodies to promote balanced educational development. This funding, which is automatically linked to domestic tax and education tax revenues, is now at odds with the significant decline in student numbers, prompting calls for fundamental reform.Empty classrooms: While student numbers drop 15% over 10 years, schools and teachers increaseLocal education funding is distributed to provincial education offices and utilized in primary and secondary education. The issue lies in the fact that the key indicator for calculating this funding—the number of students in primary and secondary education—continues to decline. According to the report, from 2016 to 2026, the total number of students is projected to decrease by a staggering 15%, reflecting an average annual decline of 1.6%. However, the foundational infrastructure in education has been expanding. During the same period, the number of schools and classes has increased by 2.5% and 5%, respectively, with an average annual growth rate of 0.2% and 0.5% for teachers. While students are leaving classrooms, the number of school buildings, classes, and teachers has been growing, creating a distorted structure that has persisted for a decade. Particularly concerning is the sharp decline in birth rates over the past ten years, which is expected to lead to an even steeper drop in student numbers in the future. The number of births in 2025 is projected to be 254,457, showing a recent upward trend, but this figure represents a 42% decrease compared to 438,420 births a decade ago in 2015. The ongoing decline in student numbers in primary and secondary education is an unavoidable and painful reality.The trap of the domestic tax-linked structure: Per-student funding skyrockets to 13.71 million won, second highest in OECDDespite the sharp decline in student numbers, the perception of abundant education funding is misleading, rooted in a rigid 'domestic tax-linked structure.' The general funding from local education funding is derived from 96.2% of the total domestic tax revenue for the year, which is 20.79%, along with education taxes. As tax revenues increase, funding automatically rises regardless of student numbers, resulting in an average annual increase of 5.6% in local education funding over the past decade (2016-2025). When compared to student numbers, the reality of this financial bloat becomes even clearer. The per-student funding amount, which was only 7.16 million won in 2016, has rapidly increased to a staggering 13.71 million won by 2025, reflecting an average annual increase of 7.5% over the decade.This phenomenon is starkly confirmed by international statistics. As of 2022, South Korea's per-student public education expenditure for primary and secondary students was $21,476, significantly surpassing the OECD average of $12,438, making it the second highest among OECD countries, following Luxembourg ($29,531). In contrast, investment in higher education remains very low, revealing a serious imbalance in education finance across different school levels.As tax revenues decline, the 'fund reserves' begin to dry up: Urgent need for fundamental structural reformDuring periods of tax revenue surpluses, local education offices accumulated substantial reserves due to unspent budgets. These offices established integrated financial stabilization funds through regulations to manage surplus resources and adjust financial imbalances across fiscal years. This fund saw explosive growth during the budget increases in 2021 and 2022, reaching a balance of 11.5845 trillion won by the end of 2022. However, these reserves, built like a sandcastle, are crumbling under the pressure of declining tax revenues. Due to tax shortfalls, the budget for local education funding was unspent in 2023 and 2024, and a budget cut occurred in 2025, leading to a continuous decrease in fund balances. By the end of 2025, the balance of the integrated financial stabilization fund is expected to shrink to approximately 3.7493 trillion won. The total amount of funds held by local education offices, including the education facility improvement fund, peaked at 21.3811 trillion won at the end of 2022 but plummeted to about 7.7311 trillion won by the end of 2025, just three years later. This rollercoaster of finances clearly illustrates the limitations of the current funding calculation method. The National Assembly Budget Office emphasizes the need for serious discussions on reforming local education funding, considering the rapid increase in per-student funding due to the decline in student numbers, the need for integrated early childhood education, and investments for future education and environmental improvements. Im Jae-woong, a budget analyst at the National Assembly Budget Office, stated, "While local education funding has increased by an average of 5.6% over the past decade (2016-2025), per-student funding has risen by an average of 7.5%. From 2016 to 2026, the number of students is expected to decrease by 15% (an average annual decline of 1.6%), while the number of schools and classes has increased by 2.5% (an average annual increase of 0.2%) and the number of teachers by 5% (an average annual increase of 0.5%)." However, there is significant resistance to funding reform, particularly cuts, from the field. The National Association of Provincial Education Superintendents and major teacher organizations maintain that even with a declining school-age population, the current level of funding is insufficient when considering the need for quality investments in future education and improvements in educational environments. They argue that reducing schools or classes immediately due to declining student numbers is not feasible, and that more resources are needed to effectively implement large-scale national policies, such as comprehensive renovations of aging school facilities, expanding special education infrastructure, and fully introducing integrated early childhood education. An education sector official remarked, "Ultimately, finding a consensus between the clear data on declining student numbers and the future investment needs for education is crucial. It is essential to not only reduce the funding calculation method but also to engage in comprehensive and societal discussions on how to redesign the financial sharing structure between the national and local governments to meet the increasingly complex educational demands." 2026-07-13 14:08:00
  • Shinyoung C&D Selected for Seragems New Office in Gwacheon, Expanding Private Contracts
    Shinyoung C&D Selected for Seragem's New Office in Gwacheon, Expanding Private Contracts Shinyoung C&D, a construction subsidiary of real estate developer Shinyoung Group, is accelerating its diversification by expanding its portfolio of private office, redevelopment, and public projects. On July 13, Shinyoung C&D announced that it is establishing a stable growth foundation by being selected as the preferred bidder for office projects from reputable private clients and expanding its public and redevelopment project contracts. In June, Shinyoung C&D was chosen as the preferred bidder for the 'Seragem New Office Construction Project' located in the Gwacheon Knowledge Information Town, Block 4-3. This project involves the construction of a seven-story underground and 14-story above-ground office facility and community service facilities, with a total floor area of approximately 22,183 square meters. Construction is set to begin between late September and early October this year. In the residential sector, the company is also increasing its contracts for redevelopment projects. Last year, it entered the redevelopment market by securing contracts for the 'Anyang 8-dong Samah Apartment Redevelopment Project' and the 'Sinwol-dong 477-3 Redevelopment Project.' The company stated that these efforts have enhanced the market recognition of its residential brand, 'GWELL.' Shinyoung C&D is steadily securing public projects as well. It has won contracts for public works, including the 'LH Siheung Geomo A-5BL Apartment Construction Project, Section 2,' and in April of this year, it signed a conditional contract for the 'Incheon Juan-dong Officetel Construction Project,' which is subject to the LH new construction purchase agreement (cost-linked). Additionally, it is pursuing its own development projects, such as the 'Sejong City 4-2 Living Zone H3BL Mixed-Use Construction Project.' The company is also focused on strengthening its management capabilities. It plans to enhance cost management capabilities by applying value engineering (VE) from the design stage and gradually introduce AI smart construction technology. Furthermore, it has established a 'Technical Support Office' that integrates estimating, budgeting, product development, and technical methods to manage the entire process from contract to construction. Lee Seung-min, CEO of Shinyoung C&D, stated, "Through diversification of contracts with reputable private clients, redevelopment projects, and public works, along with technological advancement and management strengthening, we aim to enter the top 100 in construction capability evaluation by 2027." Meanwhile, Shinyoung reported a consolidated revenue of 1.01 trillion won and an operating profit of 154 billion won last year, recovering its annual revenue to over 1 trillion won for the first time in four years. The company improved both its scale and profitability, aided by the sales conversion effect of the Brighton Yeouido project. 2026-07-13 14:08:00
  • Samsung Electronics Prepares for Mass Production of Teslas AI5 Chip
    Samsung Electronics Prepares for Mass Production of Tesla's AI5 Chip Samsung Electronics has completed the tape-out phase for Tesla's next-generation artificial intelligence (AI) semiconductor, the AI5, and is gearing up for full-scale operations at its factory in Taylor, Texas. The production phase of a 22.7 trillion won ($16.5 billion) foundry supply contract signed with Tesla last year is expected to signal a turnaround for Samsung's struggling foundry business.According to industry sources on July 13, Kim Jeong-gon, a senior engineer at Samsung Electronics' foundry division, recently announced on LinkedIn that "the Tesla AI5 chip has completed tape-out," adding that "the AI5 will be produced at the Taylor factory using Samsung's 2-nanometer process and will soon be integrated into Tesla's latest products."This is the first time a specific production schedule for the Tesla AI5 has been mentioned. Tape-out is the stage where the semiconductor design is finalized, and manufacturing data is handed over to the foundry for prototype production and mass production preparation. It essentially marks the last step before mass production, indicating that the project is on track.Kim stated that he has been collaborating with Tesla engineers over the past few months, traveling between Palo Alto and Austin to finalize the design data tailored for the foundry manufacturing process.Earlier, Tesla CEO Elon Musk revealed the tape-out of the AI5 chip via X (formerly Twitter) in April, expressing gratitude to Samsung Electronics and TSMC. However, the prototype disclosed at that time was reportedly produced by TSMC due to scheduling constraints.Samsung Electronics signed a foundry supply contract worth $16.5 billion (approximately 22.7 trillion won) with Tesla last year. Initially, it was believed that Samsung would handle the production of the AI6, but subsequent Tesla earnings reports indicated that the AI5 would also be produced in collaboration with TSMC. It appears that Samsung will primarily focus on the AI6, while TSMC may take on the AI6.5 production.With preparations for the mass production of the AI5 now underway, operations at the Taylor factory are expected to accelerate. Since April, Samsung has begun bringing in key front-end and back-end equipment and has deployed essential engineers from Korea to focus on securing initial yield rates. The factory is expected to undergo trial operations by the end of this year, with full-scale production anticipated to begin next year.The Tesla project is expected to be a turning point for the normalization of Samsung's foundry business. Currently, the foundry division is facing significant losses, but as production ramps up for major clients like Tesla, NVIDIA's autonomous driving chips, and Groq's AI chips, profitability is expected to improve. Additionally, there are discussions about securing more clients, including Qualcomm and AMD, which could position the Taylor factory as a key hub in Samsung's North American foundry strategy.* This article has been translated by AI. 2026-07-13 14:04:00
  • Jeju Samdasu Launches Official Brand Store on JD.com to Target E-commerce Market
    Jeju Samdasu Launches Official Brand Store on JD.com to Target E-commerce Market The Jeju Special Self-Governing Province Development Corporation announced on July 13 that it opened an official brand store for 'Jeju Samdasu' on JD.com, a major e-commerce platform in China, on June 24.Previously, the Jeju Development Corporation signed an export contract with GS Global and shipped an initial batch of 113 tons to China. The operation of the JD.com brand store aims to expand online consumer touchpoints and aggressively target the local market. Currently, 500ml and 2L products are available for sale, with delivery possible to 80-90% of regions in China through JD.com's logistics network.As of 2024, the Chinese bottled water market is estimated to be worth approximately $32.8 billion, showing continuous growth due to an increasing number of consumers preferring healthy hydration and high-quality products. Notably, the trend for premium bottled water, which emphasizes natural sources and quality, is rapidly gaining traction in the local market.Initial consumer reactions have been positive. As of July 8, Jeju Samdasu recorded a 100% approval rating in the JD.com brand store. Local buyers expressed satisfaction with the product quality and service, noting in reviews that the water tastes smooth and that delivery is prompt with careful packaging.In conjunction with the brand store opening, the Jeju Development Corporation plans to enhance its digital marketing efforts. They will utilize local influencers and consumer review content, and implement viral marketing through major social media channels to increase brand awareness.Kang Seong-hoon, acting president of the Jeju Development Corporation, stated, 'The opening of the JD.com brand store is a significant opportunity for Jeju Samdasu to expand into the global market. We will continue to enhance the brand value of Jeju Samdasu in overseas markets, including China, and strive to achieve our goal of exporting 100,000 tons globally by 2035.'Meanwhile, Jeju Samdasu is exported to 17 countries worldwide, including China, the United States, Vietnam, Singapore, the Philippines, Saipan, and Taiwan.* This article has been translated by AI. 2026-07-13 14:00:00
  • SSF Shop Launches Summer Fashion and Lifestyle Sale
    SSF Shop Launches Summer Fashion and Lifestyle Sale Samsung C&T Fashion Division's online shopping platform SSF Shop announced on July 13 that it will hold a 'Shopping Day' promotion, offering discounts on summer fashion and lifestyle products until 9:59 a.m. on July 16.During the event, SSF Shop will provide customers with three types of discount coupons: 5%, 10%, and 15%, with a maximum discount of 100,000 won per coupon. Additionally, customers who purchase items marked with 'Shopping Day Payback' worth over 200,000 won will receive up to 100,000 coins back.Participating brands in the special sale include Samsung C&T's Beanpole, Galaxy, Beaker, Theory, Maison Kitsuné, Sandro, FitFlop, as well as other brands like Saint James, Kodak, Pottery, and Malbon Golf. The SSF Shop app will also feature a random coin event, giving away up to 10,000 coins daily during the promotion.At 6 p.m. on the same day, SSF Shop will host a live broadcast featuring the edit shop Beaker, showcasing summer new arrivals from Beaker Original, Ganni, and Studio Nicholson. Viewers will have the chance to receive discount coupons, paybacks, and prizes.A representative from Samsung C&T Fashion Division stated, "We planned 'Shopping Day' to ensure customers can enjoy a pleasant shopping experience despite the hot weather. We hope everyone takes full advantage of SSF Shop's unique product offerings and generous benefits."Meanwhile, Beanpole Kids, part of Samsung C&T Fashion Division, recently launched a summer collection themed 'Summer Preppy,' capturing a classic casual vibe. The brand's cumulative sales for the first half of this year have seen a double-digit increase compared to the same period last year, driven by demand for summer new products.* This article has been translated by AI. 2026-07-13 14:00:00