The Jeju Special Self-Governing Province Development Corporation announced on July 13 that it opened an official brand store for 'Jeju Samdasu' on JD.com, a major e-commerce platform in China, on June 24.
Previously, the Jeju Development Corporation signed an export contract with GS Global and shipped an initial batch of 113 tons to China. The operation of the JD.com brand store aims to expand online consumer touchpoints and aggressively target the local market. Currently, 500ml and 2L products are available for sale, with delivery possible to 80-90% of regions in China through JD.com's logistics network.
As of 2024, the Chinese bottled water market is estimated to be worth approximately $32.8 billion, showing continuous growth due to an increasing number of consumers preferring healthy hydration and high-quality products. Notably, the trend for premium bottled water, which emphasizes natural sources and quality, is rapidly gaining traction in the local market.
Initial consumer reactions have been positive. As of July 8, Jeju Samdasu recorded a 100% approval rating in the JD.com brand store. Local buyers expressed satisfaction with the product quality and service, noting in reviews that the water tastes smooth and that delivery is prompt with careful packaging.
In conjunction with the brand store opening, the Jeju Development Corporation plans to enhance its digital marketing efforts. They will utilize local influencers and consumer review content, and implement viral marketing through major social media channels to increase brand awareness.
Kang Seong-hoon, acting president of the Jeju Development Corporation, stated, 'The opening of the JD.com brand store is a significant opportunity for Jeju Samdasu to expand into the global market. We will continue to enhance the brand value of Jeju Samdasu in overseas markets, including China, and strive to achieve our goal of exporting 100,000 tons globally by 2035.'
Meanwhile, Jeju Samdasu is exported to 17 countries worldwide, including China, the United States, Vietnam, Singapore, the Philippines, Saipan, and Taiwan.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.