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  Samsung-SK hynix faceoff at NVIDIA GTC as race for HBM4 enters cutthroat phase SEOUL, March 17 (AJP) - The world’s most consequential semiconductor rivalry is increasingly being fought not in fabs but on the stage of artificial intelligence. At this year’s NVIDIA GPU Technology Conference in San Jose, the annual gathering hosted by Jensen Huang drew the usual global crowd eager to hear where AI infrastructure is headed next. But behind the keynote spectacle, another story unfolded: South Korea’s memory giants Samsung Electronics and March 17, 2026
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  Chip boom lifts South Korea's export prices to 19-month high but outlook remains bleak SEOUL, March 17 (AJP) - South Korea's export prices climbed to a 19-month high in February, as a historic rally in semiconductor prices completely offset the impact of a stronger Korean won. This highlights the growing pricing power of South Korea's high-tech sector amid explosive artificial intelligence (AI)-driven global demand. The main driver is a massive jump in semiconductor prices, strong enough to counter the effects of a rising won, which would normally make exports March 17, 2026
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  Samsung challenges SK hynix HBM dominance with HBM4E debut via NVIDIA alliance SEOUL, March 17 (AJP) - Samsung Electronics Co., Ltd. announced on Tuesday at NVIDIA GTC 2026 the first public showcase of its next-generation High Bandwidth Memory 4E (HBM4E) and its role as a provider of a comprehensive memory and storage total solution for NVIDIA’s Vera Rubin platform. The South Korean chip giant presented physical HBM4E chips and core die wafers, detailing a product that supports speeds of 16 gigabits-per-second per pin and a total bandwidth of 4.0 tera March 17, 2026
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  Samsung to end sales of premium foldable phone just months after launch SEOUL, March 16 (AJP) - Samsung Electronics will stop selling its twice-folding smartphone just three months after its release in South Korea. According to industry sources, sales of the high-end, premium Galaxy Z Tri-Fold are set to end after Tuesday. Since its rollout on Dec. 12, the device has been sold only in limited batches through Samsung.com, typically once every one to two weeks on Tuesdays. Once Tuesday's inventory sells out, the Galaxy Z Tri-Fold will no longer March 16, 2026
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  South Korea hit hard by rising costs as Middle East conflict drags on, think tank warns SEOUL, March 16 (AJP) - A prolonged conflict between the U.S. and Iran could drive up energy and logistics costs for South Korea, with a 10-percent rise in global oil prices projected to push domestic manufacturing production costs up by an average of 0.71 percent, a report released by a state-run think tank on Monday suggests. The Korea Institute for Industrial Economics and Trade (KIET) warned that ongoing tensions around the Strait of Hormuz, a critical chokepoint for roughly o March 16, 2026
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  GULF CRISIS: Trump's coalition push puts Korea's Cheonghae Unit in spotlight SEOUL, March 16 (AJP) - U.S. President Donald Trump’s call for other countries to help escort commercial shipping through the Strait of Hormuz has drawn cautious and broadly noncommittal responses from allies, with South Korea’s Cheonghae Unit emerging as the most likely naval asset should Seoul decide to participate. South Korea and other countries asked by Washington to help protect merchant vessels from Iranian attacks in the strategic waterway are quietly weighing t March 16, 2026
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  SK hynix now most favorite workplace among jobseekers, overtaking Samsung SEOUL, March 16 (AJP) - SK hynix has surpassed Samsung Electronics as the most preferred employer among job seekers in South Korea. Online job-search site Saramin said on Monday that it conducted a survey of over 2,000 job seekers and found that about 20 percent of them named SK hynix as their most sought-after employer. It marks the first time Samsung Electronics has lost the top spot since similar surveys began in 2009. The electronics giant, which had long held a dominant le March 16, 2026
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  Samsung SDI wins $1 bln U.S. ESS battery deal to offset EV setbacks SEOUL, March 16 (AJP) - Samsung SDI said Monday it has secured another large battery supply contract in the United States, underscoring the South Korean battery maker’s accelerating push into the rapidly expanding global energy storage system (ESS) market to offset the slowing demand for EV batteries in North America. The company said its Michigan-based subsidiary, Samsung SDI America, has signed a deal worth about 1.5 trillion won ($1 billion) to supply ESS batteries to a ma March 16, 2026
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  Hyundai launches self-driving taxi service with Uber in Las Vegas SEOUL, March 15 (AJP) - Hyundai Motor Group's Ioniq 5-based robotaxis can now be hailed through ride-hailing app Uber in Las Vegas, Nevada. Motional, the automaker's autonomous driving joint venture, said Sunday it has launched a pilot robotaxi service with Uber in the city. The service area includes hotels and shopping districts along the Las Vegas Strip in Nevada, with coverage expected to continue expanding. The Ioniq 5 robotaxi is an SAE Level 4 autonomous vehicle, March 15, 2026
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  Hyundai halts sales of some Palisade models after U.S. fatal accident, plans recall SEOUL, March 14 (AJP) - Hyundai Motor has suspended sales of certain versions of its large sport utility vehicle (SUV), the All-New Palisade, after identifying a potential safety issue. Hyundai said Saturday that the power-folding function of the second- and third-row seats may fail to detect contact with occupants or objects under certain conditions, prompting the company to temporarily halt sales of vehicles equipped with the feature. According to Reuters, a two-year-old girl d March 14, 2026