Roller coaster restaurant provides unique dining experience at Lotte amusement park

By Kim Joo-heon Posted : June 10, 2022, 11:55 Updated : June 10, 2022, 11:55

[Courtesy of CJ OliveNetworks]

SEOUL --  An exotic restaurant that delivers requested food straight from the kitchen to the table with slim roller coaster tracks has appeared at an amusement park in South Korea's southern port city of Busan. A smart store solution was introduced, along with new technologies, to maximize customer convenience and increase operational efficiency. 

The three-floor roller coaster restaurant was put into commercial service at the amusement park run by Lotte World Adventure Busan. Kitchen staff on the first floor close the lid of the meal container and fasten it with a belt for delivery up along the rotary rail to the top delivery room. The menu consists of western food such as hamburgers, steaks, pasta and risotto.

"From the delivery room, meals go down the track to the table with a free fall," Kim Min-gyu, an official at Lotte World Adventure Busan's communication team, told Aju Business Daily. There is a 360-degree track for the pleasure of customers. "It was modeled after a real roller coaster device to show the food container spinning 360 degrees," Kim said, adding that meals don't run down or overflow. 

Roller coaster restaurants have already been introduced abroad. However, CJ OliveNetworks, the information technology service operating wing of South Korea's CJ Group, applied tablet PCs for browsing the menu and placing an order, radio-frequency identification (RFID) and other technologies. RFID is a form of wireless communication that uses electromagnetic fields to automatically identify and track tags attached to objects. RFID cards are provided at the time of entry so that customers can order and pay from tables using tablet PCs in the form of mini kiosks.

[Courtesy of CJ OliveNetworks]

CJ OliveNetworks said the roller coaster restaurant is designed basically for non-face-to-face ordering and serving. However, employees wearing smartwatches are on standby to solve inconvenience, with all table orders linked to smartwatches. When customers press call buttons on their tables, employees can respond directly to provide help. They may provide RFID cards and table numbers at the entrance or guide visitors to their tables.

An order display system (ODS) allows kitchen staff to easily manage and share orders for fast cooking without printing separate order details. The system can prevent the unnecessary waste of paper.

"The unmanned store system applied to South Korea's first roller coaster concept restaurant will provide visitors with a new opportunity to experience a new dining culture," Park Hyun-woo, head of CJ Olive Networks' smart store team, said in a statement. "The convenient non-face-to-face system will maximize customer convenience and the restaurant will be able to achieve operational efficiency." 
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