​Convenience store chain CU to build metaverse-based ecommerce platform

By Kim Joo-heon Posted : December 23, 2022, 14:03 Updated : December 23, 2022, 20:47

[Gettyimages Bank]

SEOUL -- BGF Retail, the operator of South Korea's top convenience store chain CU, will establish a metaverse-based ecommerce platform to enable users to receive actual products after purchasing items using avatars in the virtual space. Some 30 stores will be created on Jeff World, a metaverse platform where users can engage in shopping and many other leisure activities.
"Consumers can receive items purchased through Jeff World through delivery or by visiting nearby offline stores," BGF Retail's spokesperson Kim Seong-mo told Aju Business Daily on December 23. The company will work with Jeff, an investment information provider affiliated with domestic payment service company Danal, to release the platform in early 2023.
To actualize various activities in the virtual world, BGF Retail has tried hard to showcase different metaverse platforms. It is currently operating an online convenience store on ZEPETO, a popular smartphone metaverse app, to invite customers to a virtual clone of a CU store located in one of Seoul's riverside parks. Visitors to the metaverse store can shop and rest on benches to enjoy the famous night scenery of the Han River that flows through South Korea's capital city.
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