SEOUL, May 12 (AJP) - South Korean companies secured export agreements valued at $9.76 million during business matchmaking sessions held alongside a major K-pop festival in Japan, the Korea Trade-Investment Promotion Agency (KOTRA) said Monday.
The business-to-business consultations, organized by KOTRA, took place on May 8 at the Tokyo International Forum, coinciding with KCON Japan, an annual K-pop showcase hosted by entertainment conglomerate CJ ENM.
The three-day event featured performances by 33 artist teams, including girl groups QWER, Kep1er, and Rescene.
Forty small and medium-sized enterprises from South Korea — specializing in beauty products, food, and fashion accessories — engaged in 351 tailored meetings with 82 Japanese buyers, the agency said.
The promotional effort included a joint exhibition space curated with Powder Room, a prominent Korean beauty platform, which drew foot traffic through interactive events and brand demonstrations.
Korean beauty brands, including Dr. AG, All My Things, and Nudique, saw heightened interest from Japanese buyers, with several companies reporting fully booked consultation schedules ahead of the event.
“The Korean Wave has evolved beyond a cultural trend into a vehicle for export growth,” said Park Yong-min, director of KOTRA’s Japan regional office. “We will continue to support Korean SMEs in entering the Japanese market and building sustainable partnerships.”
reporter
Kim Dong-young
davekim0807@ajupress.com
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