Shilla Duty Free, Paradise City partner to attract foreign tourists

Shilla Duty Free signed a business agreement with Paradise City on Jul 1 at Paradise City Incheon to boost foreign tourist attraction Paradise Sega Sammy CEO Choi Jun-hwan L Hotel Shilla TR Division Head Kim Jun-hwan R Courtesy of Hotel Shilla — The signing ceremony for a partnership agreement between Shilla Duty Free and Paradise City/ Courtesy of Hotel Shilla

SEOUL, July 02 (AJP) - Shilla Duty Free has joined forces with Paradise City, a major integrated resort and casino complex, to launch a collaborative marketing campaign aimed at boosting foreign tourist traffic, the companies announced Wednesday.

The agreement outlines a strategic partnership that will combine the two companies’ strengths in duty-free retail and hospitality to enhance services for international visitors.

As part of the arrangement, Shilla Duty Free will offer exclusive promotions tied to Paradise City experiences, while Paradise City will provide access to Shilla Duty Free benefits for foreign tourists visiting its resort.

The initiative includes a series of perks for Paradise Casino members, who will be eligible for upgraded Shilla Duty Free memberships, prepaid cards redeemable in stores, and discount vouchers. Depending on casino membership status, benefits will extend up to Shilla’s highest-tier “black” membership.

Candice Kim candicekim1121@ajupress.com