SEOUL, December 02 (AJP) - CJ CheilJedang has signed a supply agreement with Thailand’s largest retailer, CP Extra.
CP Extra operates more than 2,700 outlets under its Makro wholesale chain and Lotus supermarkets, providing CJ CheilJedang with broad access to Thailand’s mainstream retail channels. The partnership will target increased sales of Bibigo fried noodles, kimchi, dumplings, K-street foods and Korean-style sauces.
Makro will handle bulk and B2B-oriented products, with the two companies planning joint marketing campaigns and promotional initiatives. CP Extra said it intends to leverage the growing brand recognition of Bibigo to reinforce its K-food category across both Makro and Lotus stores.
The companies are also exploring opportunities to extend the collaboration to Malaysia, the Philippines and other Southeast Asian markets where CP Group has operations.
“Southeast Asia, with its 690 million population and strong economic potential, is a key market for K-food expansion,” a CJ CheilJedang official said. “Thailand, with its high affinity for K-culture, serves as a strategic gateway to the region.”
CJ CheilJedang’s overseas food revenue rose 77 percent from 3.15 trillion won in 2019 to 5.58 trillion won last year. In the first three quarters of this year, overseas sales reached 4.31 trillion won, representing more than half of total food revenue.
* This article, published by Economic Daily, was translated by AI and edited by AJP.
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