OpenAI Korea targets enterprise market as ChatGPT usage soars

By Choi Yeon-jae Posted : December 4, 2025, 14:07 Updated : December 4, 2025, 14:07
OpenAI Korea CEO Kim Kyung-hoon speaks at a press conference in Seoul.
OpenAI Korea CEO Kim Kyung-hoon speaks at a press conference in Seoul. Aju Business Daily


SEOUL, December 04 (AJP) - OpenAI Korea CEO Kim Kyung-hoon said the company aims to become the best partner for South Korean businesses transitioning to artificial intelligence, highlighting the rapid expansion of ChatGPT’s global footprint.

Kim made the remarks Thursday at his first press conference since taking office in September. Kim said that daily message volume has jumped from 450 million in June last year to 2.63 billion this June, making AI “a part of everyday life.”

“AI adoption will become increasingly important for businesses,” Kim said. “Given South Korea’s exceptionally high use of AI in daily life, building AI-integrated work environments is essential for corporate competitiveness.”

Globally, 29 percent of users turn to ChatGPT for practical advice and 24 percent for information searches. In South Korea, usage skews more toward professional tasks: 29 percent of users rely on the tool for document translation and drafting, while 21 percent use it to obtain task-specific guidance.

He said that broad consumer familiarity with AI is helping accelerate enterprise-level transitions.

According to OpenAI, more than 800 million people now use ChatGPT weekly, enabling companies to run rapid pilot programs and scale AI projects more quickly.

Representatives from GS Engineering & Construction and LG Uplus shared case studies at the event.

GS E&C has deployed ChatGPT Enterprise to employees to improve workflow efficiency, while LG Uplus will unveil its “Agentic Callbot Standard” on Dec. 16 and a more advanced “Agentic Callbot Pro” next year to enhance customer-service automation.

“AI transitions often start from the bottom up,” Kim said. “ChatGPT Enterprise is the first step, as we’ve seen in the productivity gains at GS Engineering & Construction.”

OpenAI technologies are now being used by more than one million companies worldwide, Kim said.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.

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