SEOUL, December 08 (AJP) - Genesis BBQ Group said Monday it has established a European headquarters in Spain.
The South Korean fried-chicken chain said it formed a partnership with BLT F&B Group, a Spain-based operator with businesses in finance and foodservice across Spanish-speaking markets. BLT manages major restaurant brands including Domino’s Pizza and Applebee’s in the Americas, giving BBQ access to existing operational and supply chain networks.
The announcement was made at a launch event held at BBQ’s headquarters in Seoul.
The new European base is designed to function as a production and logistics hub, supporting supply chain coordination, faster market entry and product localization. BBQ said the structure will accelerate the rollout of master franchise agreements, flagship stores and localized menu development tailored to national consumer preferences.
The company plans to open flagship stores in Spain, the United Kingdom, France, Poland and the Netherlands, with additional expansion targeted at neighboring European markets.
Chairman Yoon Hong-geun said Europe represents a “strategic gateway” for the globalization of Korean food and a central pillar of the group’s international ambitions.
“We aim to spread the premium value of Korean-style fried chicken across Europe through customized local menus and an advanced logistics network,” Yoon said.
* This article, published by Economic Daily, was translated by AI and edited by AJP.
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