SEOUL, December 15 (AJP) - South Korean game developer Netmarble appointed Kim Do-hyung as CEO of its Japanese subsidiary, Netmarble Japan, as it seeks to accelerate growth and diversify revenue in one of its key overseas markets.
Kim is a veteran of the Japanese intellectual property (IP) sector, with experience dating back to the early 1990s in introducing Japanese game and manga IPs to South Korea. He has been involved in developing online games such as SD Gundam Capsule Fighter Online, which adapted popular manga and anime franchises for the gaming market.
His career includes founding a game development studio in Japan and launching manga publishing and webtoon platforms. Netmarble said Kim is known for his end-to-end understanding of the IP value chain, from discovery and content planning to platform expansion.
Netmarble plans to leverage Kim’s expertise to broaden its portfolio of IP-based games in Japan.
The company also aims to enhance the value of Japanese IPs by forming direct partnerships with local publishers and studios, while expanding those franchises globally through its development studios in South Korea, North America and Hong Kong. Netmarble said this strategy would position Japanese IP as a key growth engine for the group.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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